Freelancer profile translated to English.
Back to original languageAbout Ph
With 15 years of marketing experience in outdoor, tech, startups, and education, I am a marketing jack-of-all-trades. SEO, SEA, SMA, Social Media, Growth Hacking, Content Marketing, Website Optimization, Automation, CRM... these topics hold no secrets for me.
As a digital strategy expert, I can work with you to build a comprehensive and effective communication strategy and manage the implementation of operational actions.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- AlbarelleMarketing DirectorJune 2021 - January 2025 (3 years and 7 months)Lyon, FranceEducation group comprising 7 schools in 15 cities. Managed a team of 3 people.- Designed a digital and physical seasonal marketing strategy per school in line with network needs.- Implemented reporting tools for KPI analysis.
- Cours GalienDigital Marketing ManagerNovember 2018 - June 2021 (2 years and 7 months)Lyon, FranceDigitalization of B2C communication and prospecting.- Growth hacking, social media, newsletter automation.- Creation of SEO websites and content, SEA & SMA campaigns.
- Bluemint labsChief Sales & Marketing OfficerMay 2017 - February 2018 (9 months)Grenoble, FranceManaged the Go to Market strategy for the Bixi product:- Definition of the Commercial and Marketing Strategy- Creation and management of a retail distribution network (Auto, Electronics)- Management of online sales via Amazon and Marketplaces- Website redesign and e-commerce platform management (SEO, CRM)- Establishment of partnerships/co-branding with major brands- Press Relations and Community Management
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Education
- Master's degree, Audiovisual and Multimedia Project ManagementINT MANAGEMENT - Institut National des Télécommunications2006Master's degree, Audiovisual and Multimedia Project Management