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Petronela ZainuddinPZ

Petronela Zainuddin

AI Art Direction

€650/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Petronela

I am an Art Director and AI Artist based in Paris. Leading multidisciplinary creative teams, I oversee the artistic and strategic direction of client projects from conception to final delivery. My hybrid background in a multicultural environment combines innovation, design, visual and emotional storytelling, and AI creation.

Today, I support demanding clients in various strategic projects:

**Creative Direction**: defining creative directions, aesthetic research, and visual innovation adapted to each project, supervising multidisciplinary teams, managing priorities, leveraging skills, and providing daily support.



**Visual Storytelling & AI Creation**: artistic direction of visual and emotional narratives for high-end projects in customer experience, experiential museum scenography, cultural mediation, and generative creation of innovative products and concepts.



**Strategy Consulting**: conducting benchmarks, multidisciplinary market monitoring, future trends, and innovations with a systemic approach to customer journey and experience. Graphic design and creation of IDEA BOOKS in a magazine format.



**Scenography & Space Design**: directing interior design projects, experiential or immersive scenography for exceptional venues or events. Managing large-scale projects (50-5000m²) from design to completion.



**Conferences, Workshops, and Training**: speaking at conferences in France and internationally, designing and facilitating ideation workshops, and practical training sessions on AI, design, and innovation (TEDx, Global Women's Forum, Wise Paris, Learning Show, Creative Leaders Kuwait, etc.).
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Slovak

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Nela Zai Zai
    Illustration, Art Direction & Applied Creativity Consulting
    TECH
    July 2013 - Today (13 years and 1 month)
    Paris, France
    I am the Creative Director and AI Artist, working with agencies and design/communication teams on a variety of innovative projects that place AI creation at the heart of their strategy:

    Augmented Brand Image - I create visual stories (images & videos) for augmented campaigns, bold projects, and brands that promote innovation, design, audacity, entrepreneurship, and human creativity.

    Brainstorming with AI - I work with Design, Innovation, and Marketing departments to enhance brainstorming on futuristic and surprising concepts.

    AI Storytelling - Through my digital art, I materialize emotions, dreams, and positive futuristic concepts to bring moments of serenity, joy, and inspiration.

    https://nelazaizai.com/
    Art Direction Midjourney AI Art Visual Storytelling Artificial Intelligence
  • LUCY Education
    Design & Creativity Director
    ARCHITECTURE AND URBAN PLANNING
    May 2024 - Today (2 years and 3 months)
    Paris, France
    As Design and Creativity Director, I lead projects for learning spaces and the design of educational programs and tools on applied creativity and innovation. Our projects for learning organizations, learning regions, and real estate stakeholders vary in size:

    Learning Corner <100 m² / Learning Lab (100-200 m²) / Learning Village (200-1000 m²) / Learning Campus (1000-10,000 m²)

    https://lucymanufacture.com/
    Interior Architecture Instructional Design Exhibition Scenography Artificial Intelligence Innovation Strategy
  • Good Morning Creativity
    Founder & Creative Director
    ARCHITECTURE AND URBAN PLANNING
    January 2012 - Today (14 years and 7 months)
    Paris Metropolitan Area, France
    In 2012, I founded GOOD MORNING CREATIVITY, a Paris-based design studio specializing in the design of creativity rooms, innovation labs, and learning spaces for companies, schools, campuses, and local authorities. We assist companies and architects in designing and delivering inspiring and impactful innovation and creation spaces (Cabinet of Curiosities, Creation Workshop, Design Lab, Crea Lab). We facilitate co-design workshops to develop tailor-made solutions for their future spaces.

    https://www.goodmorningcreativity.com/
    Space Design Creativity and Innovation Ideation Workshop Space Planning innovation spaces

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Education

  • Design Fiction
    d.school Paris
    2024
    Formation certifiante en méthodes de design fiction qui allie prospective, créativité et design pour explorer et réinventer les futurs possibles. À travers la critique, la narration et le prototypage, il dessine les contours de notre futur au quotidien et nous amène à questionner les décisions que nous prenons aujourd'hui.
  • LEGO® SERIOUS PLAY® Facilitation Certification
    Association of Master Trainers
    2023
    Une formation certifiante en conception et animation des ateliers de co-conception et de l'intelligence collective avec la méthode LEGO® SERIOUS PLAY®.

Skill set

Categories