Freelancer profile translated to English.
Back to original languageAbout Petra
I have created media strategies for clients in a wide range of industries and supervised their implementation with a team. Both digital and classic media were taken into account.
My particular passion is the precise analysis of target groups, marketing data and campaign KPIs. My goal in every campaign is to generate learnings and develop optimization approaches. I also take into account modeling or attribution results. With further training in the field of data science, I have delved even deeper into the possibilities that arise with increasing data volumes. I have worked for clients such as Reckitt Benckiser, Honda, Stada, amazon and yelp and am used to quickly familiarizing myself with new projects. Teamwork is very important to me.
I take over the development of strategies, the management of media activities and agencies, the setting up of research approaches and test campaigns and the project management, especially of data projects.
English
Fluent
German
Native or bilingual
Spanish
Basic
Can work on-site
Hamburg (up to 50km)
Experience
- Initiative Media GmbHClient ConsultantCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 7 months)Hamburg, GermanyClient consulting for the pharmaceutical industry, BtB media consulting, strategy development, media planning, reporting, client presentations and coordination with the global client
- DRF LuftrettungProject ManagerCONSULTING AND AUDITSFebruary 2023 - June 2023 (5 months)Hamburg, GermanyFeasibility study, development of a survey concept to check a project proposal, development of questionnaires and conducting interviews, summary and presentation of the results
- Omnicom Media Groupe - AnnalectDirector ResearchCONSULTING AND AUDITSSeptember 2020 - December 2020 (4 months)Hamburg, GermanyConception and implementation of market research projects, questionnaire creation, development of guidelines and conducting interviews and group discussions, analysis and preparation of the results
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Education
- Diplom Betriebswirtin (FH)Fachhochschule Düsseldorf1997Schwerpunktfächer: Marketing und Kommunikationswissenschaften
Certifications
- Certified Practitioner Data Science (SHB)Steinbeishochschule, Berlin2019