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Petra WentzelPW

Petra Wentzel

Conversion Copywriter | Texts That Sell

€720/day
Ostseebad Binz, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Petra

I write copy for websites, landing pages, and email sequences – but I don't start with writing.

I start with the questions: What is your goal? Who is your customer? What do they really seek? What sets you apart?

80% of the work happens before writing. Copywriting is thinking work, not typing work.

Once that's established, I write – with or without AI, depending on what leads to the goal faster. Then your copy sells.

My background:
- Business Graduate (Diplom-Kauffrau)
- Trained Copywriter (Texterschmiede, ILS)
- Trained Journalist (Deutsche Fachjournalisten-Schule Berlin)
- 15+ books published, #1 rankings on Amazon & Google

My offers:
- Landing page: from €1,200
- Website copy (5 pages): from €2,500
- Email sequence (5–7 emails): from €1,500
- Briefing + Strategy: from €800

What you get:
- Strategy + Copy (not just typing)
- Briefing call (clarity on goal, target audience, positioning)
- SEO optimization (so your site gets found)
- Conversion focus (so your site sells)

I work transparently with AI – not to 'churn something out quickly,' but to create high-quality copy more efficiently.
  • German

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Freiberuflich tätig
    Copywriter
    January 2024 - Today (2 years and 7 months)
    Copy for websites, landing pages, and email sequences – with a focus on strategy and conversion optimization. 80% of the work happens before writing: briefing, target audience analysis, positioning, keyword research. Services: Website copy (Homepage, About Me, Services) Landing pages (conversion-optimized) Email sequences (Onboarding, Launch, Nurture) Briefing + Strategy (for clients who write themselves)
    Website Copy Landing Page Copy Email Sequences SEO Copy Content Strategy
  • Freiberuflich tätig
    Author & Publisher
    EDUCATION AND E-LEARNING
    January 2020 - Today (6 years and 7 months)
    Ostseebad Binz, Germany
    15+ books published (Fiction & Non-Fiction), several of them #1 rankings on Amazon and Google.

    These successes were achieved through systematic keyword research, SEO optimization, and clear positioning – not by chance. I understand how to write copy that gets found AND sells.

    I now bring this expertise in SEO-optimized publishing and systematic content creation to my work as a copywriter: websites, landing pages, and email sequences that not only look good but deliver measurable results.
    Feature Articles Expert Book Positioning Expert Book Customer Acquisition Search Engine Optimization (SEO) Amazon SEO
  • BookDone
    Founder
    EDUCATION AND E-LEARNING
    January 2022 - Today (4 years and 7 months)
    Ostseebad Binz, Germany
    Development of a done-for-you service for expert books focusing on positioning, visibility, and systematic publishing processes.

    I helped coaches and consultants create their own expert books in a short time (8 weeks) – not through 'fast writing,' but through structured processes: target audience analysis, keyword research, clear positioning, and SEO-optimized publication on Amazon.

    I use this experience today for website copy: strategy before typing.
    Ghostwriting Ghostwriter Book Writing Books Book Marketing

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Education

  • Business Graduate
    Berlin School of Economics and Law
    Diplom-Kauffrau
  • German School for Journalists Berlin

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