Freelancer profile translated to English.
Back to original languageAbout Petra
I am a UX conviction offender. I have been working in the field of User Experience for over 20 years and have gained experience in industries such as e-commerce, finance, and pharmaceuticals.
About me:
- Senior User Experience Consultant & User Researcher
- Certified UX Professional (CPUX)
- Trainer (dvct and accredited by UXQB)
- Founder & Entrepreneur
- Own test studio "ux-labor" in Frankfurt am Main
Experience:
15+ years of professional experience with clients such as KfW, Commerzbank, Interhyp, DZ-Bank, ING-DiBa, Deutsche Börse, Thalia, Manpower, DA Direkt, Mainova, Abbott, Boehringer Ingelheim, Schwab Versand, neckermann.de among others.
Methods:
User Experience tests in the lab with and without eye tracking, remote tests, ethnographic and contextual interviews, card sorting, diary studies, low-fidelity prototyping (with paper, Balsamiq or Axure), expert reviews, benchmark analyses, persona development, workshops and seminars
My focus:
Every second a user has to think about the usage, they cannot focus on buying the product or the information they are looking for. Let's remove the unnecessary seconds and increase usability!
Regarding the stated daily rate: This is a guideline that varies depending on the activity and scope of the order.
German
Native or bilingual
English
Conversational
French
Basic
Remote only
Primarily works remotely
Experience
- KfW BankengruppeUser Experience & Usability Tests, ethnographic and contextual interviews, UXQB seminarsBANKING AND INSURANCEJuly 2012 - Today (13 years and 11 months)Frankfurt am Main, Germany
- Commerzbank AGUser Experience ConsultantBANKING AND INSURANCEDecember 2017 - June 2019 (1 year and 6 months)Frankfurt am Main, GermanyConsulting on the conception and setup of a UX test studio, conducting User Experience tests, CPUX certification seminars
- Interhyp AGExpert Reviews, Card Sorting, User Experience & Usability Tests, Competitive Analyses, ConceptionBANKING AND INSURANCEAugust 2013 - Today (12 years and 10 months)München, Germany
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Education
- Training as a Business TrainerInstitute for Rhetoric and Communication - Zienterra GmbH Bornheim near Bonn2016
- Business GraduateGoethe University, Frankfurt am Main2002Schwerpunkte Wertschöpfungsmanagement mit E-Commerce und Logistik / Wirtschaftsinformatik
Certifications
- Trainer (dvct)German Association for Coaching and Training e.V. Hamburg2017
- Certified Professional for Usability and User Experience – User Requirements Engineering (CPUX-UR)International Software Quality Institute2017