Freelancer profile translated to English.

Description

With over 10 years of experience in digital design, I have developed a dual expertise in art direction and UX/UI design.

I've had the opportunity to work with major clients and demanding brands (Polène, L'Oréal, L'Occitane en Provence, Veepee, Renault, BNP, France TV, ...).

What drives me?

🎨 Art Direction & UX/UI Design → Designing impactful experiences that combine creativity and effectiveness.

📐 Design System → Structuring coherent and scalable brand identities.

📊 Strategy & Business → Understanding challenges to propose adapted solutions.

🚀 Sectors → E-commerce, luxury, fashion, beauty, lifestyle, innovation…

🤝 Team Spirit → Sharing, exchanging, and building digital experiences that make an impact.

Today, I am open to new collaboration opportunities within a dynamic team in an organization that values creativity and innovation. 🚀

📩 Available for a chat now! Have an opportunity? A project? Let's talk!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

Polène
Product Designer UX/UI - Art Director
LUXURY GOODS
June 2025 - February 2026 (8 months)
Paris, France
Objectives: Enhance navigation experience and increase conversion rate.

Optimizing user experience to increase conversion rate: cart, navigation, search, wishlist, PLP, PDP, ...

Methodology:
Study of user behavior (interviews and user testing), data analysis.
Competitor analysis (Benchmark).
UX Design (user journeys, workshops with the E-commerce team, User Journey, Wireframes, AB tests)
UI Design/Art Direction: HD mockups, graphic elements and interactive prototypes, design reviews.
Audit and rationalization of the Design System to ensure a coherent experience.
Collaboration with product, development, and image teams.
User Interface Design E-commerce User Experience Design User Testing Art Direction
UX republic
UX/UI Designer
DIGITAL AND IT
May 2017 - August 2020 (3 years and 4 months)
Paris, France
Clients: L'OCCITANE en Provence / Shopmium / BNP / Renault / France TV Sport / VeePee (for Kering)
User-centric interface design (e-commerce, mobile application, responsive design, mobile first, design system, prototype, user testing)

**Clients**:

L'OCCITANE en Provence:
Optimization of user journeys on e-commerce sites and newsletters
Contribution to the Design System and Style Guide.
Agile collaboration with design, product, and dev teams (squad)
Shopmium:
Design of a new feature for the existing mobile app.
Benchmarks, wireframes, HD mockups, prototypes, user tests, iterations.
Agile collaboration with the PO/PM and developers.
BNP:
Redesign of the mobile app to learn and simulate investments, to promote financial investment to novices.
Workshops, audit, benchmarks, wireframes, identity modernization, mockups, prototypes, and user tests.
Agile collaboration with the PO, UX designer, and Developers.
Renault:
Redesign and optimization of the e-commerce site customer journey and conversion rate improvement.
Mobile first responsive design.
Collaborative workshops, audit, user journey, benchmark, prototype, user tests, ...
France TV Sport:
Continuous improvement of the user experience for the website and mobile applications.
Agile collaboration with the PO and developers.
VeePee (for Kering):
Deployment of the Kering Privé brand identity, responsive e-commerce mockups.
Integration of technical constraints of an established CMS.
Art Direction User Interface Design User Experience Design E-commerce Mobile Application
Publicis Conseil
Digital Art Director
FASHION AND COSMETICS
January 2013 - July 2015 (2 years and 6 months)
Paris
Design, Creation and production of digital Beauty campaigns
Client: Garnier International (L'Oréal Group)
Beauty Digital Responsive Design Digital Design Art Direction Advertising Digital Communication