Freelancer profile translated to English.

Description

I use storytelling, technology and business knowledge to help companies evolve flexibly with Business Intelligence, agile operations and attractive new proposals for their clients.

Specialties: Business Intelligence with GDPR; Functional support for digital transformation; Design of Proposals - development and launches of products, services, brands and business models

Experienced in sectors such as tourism, health, telecommunications, software, banking, automotive, construction, energy, social enterprises and professional services.

Contact me to discuss your challenges and ambitions and, above all, to find out how I can support you.

Languages

English
Native or bilingual
French
Fluent
Italian
Fluent
Spanish
Fluent
Indonesian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Atapa
BI AND DIGITAL CONSULTANT
DIGITAL AND IT
June 2008 - Today (18 years)
Atapa is my sole proprietorship that creates decisive turning points through Business Intelligence; Operational performance; and design and launch of Proposals.

• 60+ B2B and B2C clients in France - TUI, Club Med, Abbvie, Aircalin; in the United States - Proctor & Gamble, Carat; in London - Fosters, Ebiquity; and in Australia – Pfizer, Zoodata, ZettaGrid

• Identified productivity gains of up to 20% for a French international company and responsible for creating a 360-degree customer vision in compliance with the GDPR for TUI France using a data warehouse. Functional architecture for the industrialization of inter-application flows with a Talend data platform for Aircalin.

• As a narrator and 'conductor', I lead workshops, conduct research on key players and analyze available business data to develop innovation strategies including functional architectures of data platforms, data strategies; digital strategies; marketing strategies. Functional support AMOA.

• I employ CX mapping and startup thinking in tandem with the right technicians to drive corporate innovation and brand experience by doing the following:
I employ design thinking, CX mapping, decision architectures and business process modeling with my clients to drive corporate innovation by doing the following:
a. Business Intelligence in compliance with the GDPR and leveraging Master Data Management (MDM); Data Science; and data platforms and tools such as APIs, datawarehouses and data lakes
b. Operational performance and connected products and services using IT and OT such as API; ERP; CRM; SRM; AI; websites; and integrated applications
c. Design and launch of proposals. New products, services, business models and market repositioning

• Materialization of a methodology, tools and growth modeling software (www.atapa.net/simulation) to improve the ROI of the innovation budget
Business intelligence Digital transformation IT architecture Positioning strategy Business strategy Communication strategy Marketing Digital communication product roadmap Project management
The Brand Agency
Strategic Planner
DIGITAL AND IT
October 2007 - January 2008 (3 months)
Perth, Australia
• Customer experience and advertising planning for LandCorp & RAC
• Developed the brand strategy and way of working of the Brand Agency which helped them consolidate their market leadership
Strategic planning Positioning strategy Communication
Moving Brands
Senior Account Director
DIGITAL AND IT
November 2005 - May 2007 (1 year and 6 months)
London, United Kingdom
A global branding agency that works with clients such as HP, Fiat and Nokia to develop their brands and digital communications.
• Led a team of 75 people including project managers, graphic designers and developers for the development of the new Nokia Siemens Networks brand and the website www.nokia.com worldwide
• Processed, negotiated, won and managed a contract worth one million euros
Communication strategy Web marketing strategy Sales Web project management Project management Branding