Petar Stoyanov

• • Lead end-to-end marketing strategy and execution across both Organic and Paid channels.

• • Manage and reconcile multi-channel marketing budgets to maximize ROI.

• • Develop and execute Influencer Marketing strategies, including communications and contract negotiations.

• • Activate, optimize, and scale Paid Media campaigns across Bing Ads, Google Ads, Meta Ads, AdRoll, and Viber Ads.

• • Plan, launch, and manage Programmatic campaigns using DSPs and third party platforms.

• • Leverage Data Management Platforms (DMPs) to enhance targeting, segmentation, and campaign performance.

• • Build and manage strategic partnerships to drive growth and brand visibility.

• • Lead the strategy, planning and activation of all digital marketing campaigns – Social Media (Meta, X (Twitter), Reddit, LinkedIn), Paid Search (Google Ads, Bing Ads), Programmatic Display (DV360, Criteo, AdRoll).

• • Responsible for the budget allocation across the different channels and regions. Hands-on optimisation and troubleshooting.

• • Owning and running digital marketing campaigns across several regions such as MENA, East Asia, AU, UK, EU, LATAM, SA.

• • Provide regular guidance for the design and copy to the Creative and Content teams.

• • Lead the Performance team and communicate the strategic digital marketing funnel strategy. Work on launching different tests to improve the performance ofthe campaigns.

• • Regular sessions with the Product Development, SEO and CRM teams to discuss improvements, ideas and new initiatives.

• • Project management delegation oftasks and marketing launches in Jira.

• • Regular tracking tag, trigger and variable updates in GTM, GA4 and CM360.

• • Owning the weekly, monthly, quarterly and yearly reporting to all stakeholders.

• • Working on establishing new partnerships to expand the marketing presence ofthe company.

• • Established monthly meetings with Sales, Country Leads and C-level executives to communicate the local performance ofthe campaigns and

ways to improve the performance. In my first full year, have fully fixed tracking issues, launched 5 new markets and generated $1 M more Revenue for the company YoY.

• • Sofia

• • Upskill staffthrough targeted training opportunities, enhancing team capabilities of4 cohorts.

• • Consistently working on exceeding productivity targets by monitoring and improving individual and team performance.

• • Lead team changes and organisational restructures to boost productivity.

• • Lead weekly, monthly and quarterly client calls.

• • Lead strategic media planning and expanded client investment by 50%. Regularly come up with new A/B tests for the different clients to innovate their portfolio and maximise the results ofthe campaigns.

• • Work hands-on everyday, on several DSPs (DV360, Xandr, Adobe, Amazon, Quantcast) and used Analytics platforms such as CM360, GA4 and Adobe Analytics.

• • Managed 5 client teams in both B2B and B2C industry, each team having 3- 5 people. Worked together with other departments to shape the strategy and provide best practice.

• • Work on Sales pitches and personally owned a solution to a potential client, which we ended up winning after my proposal.

• • Operate regularly with budget of over £1 M yearly. Highest for the year that I've reached in 2022 was £1.7M.

• • London