Freelancer profile translated to English.

Description

Marketing & CRM Director with 15 years of experience in the retail and luxury sectors, I bring expertise in 360 marketing, CRM, digital strategy, and project management.

I continuously aim to align marketing initiatives with business objectives to maximize growth and customer engagement. My diverse background and leadership allow me to manage complex projects and lead teams towards excellence.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

A.P.C.
Marketing & CRM Director
January 2023 - February 2025 (2 years and 1 month)
Paris, France
360 Marketing: annual planning (off and online channels);
Multi-platform communication strategy;
Digital Marketing: online communication and paid media strategy;
CRM: CDP management, Automation and clienteling, newsletter management.
Innovation and project development;
Budget management, KPI monitoring, team management, vendor management.
A.P.C.
Customer Experience and Special Projects Director
June 2018 - January 2023 (4 years and 7 months)
Paris, France
Management of the marketing and CRM team;
Design, implementation, and operational management of the loyalty program;
Creation and operational management of the e-commerce BU in China.
A.P.C. / Vanessa Seward
E-commerce Manager
January 2017 - June 2018 (1 year and 5 months)
Paris, France
E-commerce strategy and management: inventory and logistics, customer service, commercial calendar;
International website management;
Content production, newsletters, commercial and editorial animation;
Paid media and SEO campaigns.

Check out Perrine's experience

Be the first to recommend Perrine

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Specialized Master
EM Lyon
2009
Mastère spécialisé
BBA ESSEC (formerly
Business School
2008
BBA ESSEC (anciennement

Perrine Vial

Marketing Director | CMO | Digital & CRM

About Perrine

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories