About Perrine
French
Native or bilingual
English
Fluent
Experience
- A.P.C.Marketing & CRM DirectorJanuary 2023 - February 2025 (2 years and 1 month)Paris, France360 Marketing: annual planning (off and online channels);Multi-platform communication strategy;Digital Marketing: online communication and paid media strategy;CRM: CDP management, Automation and clienteling, newsletter management.Innovation and project development;Budget management, KPI monitoring, team management, vendor management.
- A.P.C.Customer Experience and Special Projects DirectorJune 2018 - January 2023 (4 years and 7 months)Paris, FranceManagement of the marketing and CRM team;Design, implementation, and operational management of the loyalty program;Creation and operational management of the e-commerce BU in China.
- A.P.C. / Vanessa SewardE-commerce ManagerJanuary 2017 - June 2018 (1 year and 5 months)Paris, FranceE-commerce strategy and management: inventory and logistics, customer service, commercial calendar;International website management;Content production, newsletters, commercial and editorial animation;Paid media and SEO campaigns.
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Education
- Specialized MasterEM Lyon2009Mastère spécialisé
- BBA ESSEC (formerlyBusiness School2008BBA ESSEC (anciennement