Freelancer profile translated to English.
Back to original languageAbout Perrine
With 15 years of e-commerce experience serving fashion and home decor retail brands, I chose independence in December 2019.
Naturally optimistic and full of convictions, I support ethical brands with a positive impact in their quest for reasoned and sustainable online growth: Atelier Tuffery, Le Minor, Boucharenc, Missègle, Royal Mer, Arcadie, Minuit Céramique...
Committed to responsible digital practices, I have been a member and communication volunteer for the Green IT association since 2019. In 2020, I founded the E-CO collective to raise awareness in the e-commerce sector and design a more sustainable future for it. In 2021, I created the podcast (Dé)clics Responsables to educate the general public about the impacts of digital technology.
French
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Basic
Can work on-site
Vannes (up to 50km)
Experience
- Perrine Tanguy SASConsulting in Responsible DigitalCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 7 months)- Facilitation of awareness workshops- Participation in the creation project of an MOOC for Ifremer employees
- Perrine Tanguy SASE-commerce & Responsible Digital Strategy ConsultingCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 11 months)- Strategy consulting - e-commerce development, marketing, communication, CRM, traffic acquisition, SEO- Project management- Training and coachingProud to support the reasoned growth of ethical brands with a positive impact: Atelier Tuffery, Le Minor, Royal Mer, Boucharenc, Arcadie, Minuit Céramique, Missègle...
- Fast RetailingDigital Marketing Manager Europe - UniqloFASHION AND COSMETICSJune 2015 - August 2019 (4 years and 2 months)- Responsible for traffic acquisition for UK, France, Germany, Spain, Italy websites, with a budget of 4 million Euros- Assistance and advice for digital branding activities - visibility & O2O – media strategy- CRM: on-site and in-store data collection, contests… & segmentation- Project management: active involvement in the creation of desktop e-commerce sites under Demandware. Project manager for SPA mobile site- Management of 5 coordinators for each European market- Education & awareness of teams on digital in a multichannel strategy- Liaison with the group's various brands- Regular travel to London, Berlin, BarcelonaResults achieved- FR & DE traffic: +100% in 12 months, CPA < €4- FR & DE database: x10 in 18 months
Recommendations
Be the first to recommend Perrine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- LEA Degree - International Languages & BusinessUniversity of Rennes II2009Langues étrangères (Anglais, Allemand, Espagnol) appliquées au commerce international : économie, droit, communication, comptabilité, finance ... 10 mois à Llanelli (UK) 6 mois à Cologne (DE)
- MBA E-businessESG Paris2011Ecole Supérieure de Gestion, Paris MBA en alternance : Chef de produit e-commerce Cadeaux.com