Freelancer profile translated to English.
Back to original languageAbout Perrine
Over the past 5 years, I have developed my expertise in content strategy by working on innovation, training/learning, and communication projects.
Today, I can help you with various types of missions - in French or English:
- Competitive intelligence - to study your competitors' best practices - and trend analysis in your fields.
- Content strategy - first by identifying your communication objectives and the most relevant formats - and then by designing a detailed editorial line (formats used, topics covered, content distribution dates, communication channels).
- Content management and/or creation (articles, newsletters, posts, podcasts, etc.) in partnership with experts if necessary. This mission can also include finding the most relevant experts/partners and managing relationships with them.
- Conducting workshops on best practices for various content platforms.
What motivates me? Giving a voice to projects that aim to improve how we produce, consume, and simply live together!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SissooProduct Manager ContentHEALTH AND WELLNESSMarch 2022 - Today (4 years and 3 months)Sissoo is a community of therapists aiming to provide a holistic approach to healthcare needs.As Product Manager - Content Lead at Sissoo, I am responsible for defining and managing processes and features related to all content on the website. I collaborate closely with the Marketing, UX/UI, Development, and Leadership teams, following the Scrum model.- Defining content requirements for the website through user journey analysis, interviews (with therapists and clients), market analysis, and trend monitoring.- Managing the content team / Developing internal processes and guidelines for content creation, curation, and approval.- Managing the Help Centre for therapists and their onboarding into our CMS.
- FabernovelProject ManagerDIGITAL AND ITJune 2019 - June 2021 (1 year and 11 months)Paris, France- Content strategy and creation (defining editorial lines, writing studies, social media posts, newsletters, and articles)- Development and implementation of innovation programs aimed at increasing the entrepreneurial spirit of large corporations- Organization and facilitation of workshops on new standards and working methods
- HerezieInternational Project ManagerDIGITAL AND ITJuly 2018 - June 2019 (10 months)Paris, FranceClients: Amazon Retail, Amazon Prime Video, Freudenberg (Vileda and Gala India), Harmonie Mutuelle- Understanding the needs of international brands and translating them into creative briefs- Monitoring the creation and production of advertising campaigns for various media with clients (radio, web, press, social media, outdoor advertising, etc.)- Managing a student on a work-study program
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Education
- Bachelor's degree in Economics-FinanceCatholic University of Lille2015
- Master in Management Grande Ecole, Specialization “Marketing & Creativity”ESCP Europe Business School2018