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Description

- Creation and management of a company for 7 years

- Revenue Management

- Implementation of PMS for concierge services

- Optimization of processes and digital management tools

- Distribution management / channel manager

- 10 years of experience as Marketing Manager and Product Manager

- Digital strategy creation

- Landing page creation

- Google Ads creation

- Implementation of actions for SEO optimization

- SEO: website analysis and optimization advice

- Writing SEO-optimized articles

- Website: wireframe creation for new site

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Rennes (up to 20km)

Check In Conciergerie
Managing Partner
TRAVEL AND TOURISM
September 2019 - Today (6 years and 11 months)
Business Management & Strategy:
- Foundation and development of a premium service company with strong growth in 5 key cities (Rennes, Saint-Malo, Dinard, Cancale, Vannes).

- Profitability management and daily revenue optimization through fine analysis of supply and demand (Yield Management).

- Overall operational management: logistics, service quality, and customer satisfaction.

Marketing & Sales:
- Definition of a high-end "turnkey" offer and brand positioning in a competitive market.

- Multi-channel distribution strategy: creation and optimization of high-performing ads on Airbnb and Booking.com.

- Revenue Management: Profitability optimization through daily market analysis and dynamic pricing strategy based on supply and demand.

- Business Development: acquisition of new mandates from individual and professional owners (SEO/SEA).

HR & Management:
- Recruitment, training, and coordination of a mixed team of employees and independent contractors.

- Recruitment and training of local employees.
Business Strategy Revenue Management PMS Pricing Strategy
Smart Reno
Marketing Director
E-COMMERCE
February 2017 - September 2019 (2 years and 7 months)
Montréal, Canada
● B2C and B2B traffic acquisition for the marketplace
● Multi-channel lead generation (SEO, SEA, Facebook Ads, remarketing)
● Optimization of website conversion rate, landing pages, and overall CPA
● Implementation of B2B and B2C marketing automation sequences
● Implementation of an SEO strategy: technical site optimization, content creation, link building, training of the technical team
● Management of relationships with agencies
● Deployed expertise: Inbound Marketing, SEO, Google Ads, Facebook Ads, landing pages, website design, conversion optimization, marketing automation.
Web Marketing Content Marketing Web Writing Web Marketing Strategy Positioning Strategy
Linkbynet
Product Manager
TELECOMMUNICATIONS
April 2013 - January 2017 (3 years and 10 months)
Montréal, Canada
● Creation of the marketing and communication plan
● Packaging and promotion of services
● Management of the website and blog with content creation (customer testimonials, articles, webinars, product sheets, white papers...)
● Creation of sales support tools for the sales team
● Social media management (LinkedIn, Facebook, Twitter)
● Event organization: conferences, trade shows
● Team management: product marketing assistant and communication officer
Product Development Web Marketing Communication Strategy Pricing Strategy Project Management

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Master in Marketing
ESC La Rochelle
2009

Perrine L.

Revenue Management | Pricing | PMS | Digital Marketing

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