Freelancer profile translated to English.

Description

Hello!

My 25 years spent in major houses (YSL, LVMH), large groups (DIAGEO, the world's number 1 in alcoholic beverages), and agencies, have shaped the professional I am today: creative and rigorous.

My playground is retail, permanent or temporary. Shops, window displays, Pop-up stores, or POS displays, from the customer journey to execution details, I imagine, create, and design universes 100% adapted to your brand image and your needs. I hate surprises and I am committed to ensuring that the final installed project is as close as possible to the approved visuals, despite the compromises that punctuate the journey.

10 years spent abroad between Asia and London have also given me a different, more global vision and a more precise perspective.

Independent for 5 years, I have been supporting most of my clients for several years. Beyond the quality of my work, they appreciate the rigor of my follow-up and my responsiveness.

Do you have a retail or visibility project, do you want to know more about the process, or do you have a question, don't hesitate to contact me (I'm nice too).

Perrine

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Self-employed
Creative consultant in retail design & retail experiences
January 2022 - Today (4 years and 6 months)
France
I offer tailor-made creative consulting services to brands and creative agencies for their retail design projects. Thanks to an innovative and unique work method, you will save time, money while improving creativity.
Diageo
Head of Retail Design Travel Retail Worldwide
January 2017 - February 2021 (4 years and 1 month)
London, Royaume-Uni
. Retail development strategy: lead and execution of a game changing retail development strategy to deliver the ambition. Close collaboration with both commercial and marketing teams, managing more than 300 airports across the globe. . Artistic direction: lead, technical development and execution of a breakthrough new Johnnie Walker retail experience. A more engaging and timeless look & feel, designed with the consumer at its heart developed with the International retail team. More than 180 projects successfully executed the first year, which has enabled to make the brand relevant to a broader audience . Management of a yearly 5M CAPEX budget . Management of an internal retail team (remotely) . Management of external partners across the globe, in close collaboration with the procurement team
CHIC
Creative Account Director
February 2015 - November 2015 (9 months)
Singapore
. Management of all the agency client’s relationship and turning it into a success thanks to an efficient understanding of their needs and a responsive communication. . Lead of a team of various creative talents on the Artistic Direction of the projects and inputs on the development. The team itself was split into different offices and different time zones and required a smooth communication flow. . Lead of the CHIC Singapore team. . Follow-up of the budget process in collaboration with the headquarters.