Perrine H.

Definition and implementation of the digital acquisition strategy (budgets, levers, objectives) to generate qualified leads for the sales department:

- Inbound marketing strategy: definition of personas, structuring of the marketing funnel, management of content creation (white papers, blog posts, webinars, etc.) and their distribution, workflow management and lead scoring analysis

- Outbound marketing strategy: development and structuring in consultation with the sales department, management of the deployment and adoption of business tools

- Management and optimization of CRM flows and data

- Design of monitoring dashboards

- Analysis of actions taken (Analytics, Hubspot, Salesforce) and proposals for improvements

- Technological watch

As head of web traffic management, my mission is to optimize all web traffic acquisition levers (referencing, partnerships, etc.) to give visibility to the site, generate maximum traffic and revenue.

➢ Traffic acquisition and optimization strategy

- Development and optimization of paid referencing levers: Adwords, Bing, Affiliation, Display, Remarketing and Social Networks on the group's sites to attract qualified traffic and maximize return on investment.

- Development and launch of marketplaces/comparison sites Amazon, Cdiscount, Google Shopping.... Optimization of feeds and product referencing.

- Partner relations

➢ Development of reporting (KPI) and analyses

- Design of activity dashboards

- Definition and monitoring of ROI for different channels

➢ Technological and strategic watch

➢ Management of the group's e-commerce sites

- Creation and updating of web content (creation of landing pages, creation and editing of product sheets, texts, images, etc.)

- Identification and management of evolutions: Search engine, filters, categories, responsive...

- Management and coordination of web professions: developers, graphic designers, agencies.

➢ Web marketing strategy

- Definition and implementation of online campaigns: special operations, newsletters, various partnerships.

- Development and participation in the implementation of natural referencing (SEO) and sponsored (SEA) strategies

- Management of the brand's E-CRM strategy

- Social media management: Facebook, Twitter, Linkedin, Pinterest

➢ Analysis and reporting

- Competitive intelligence

- Definition and monitoring of KPIs

- Implementation of corrective actions to optimize ROI