Freelancer profile translated to English.

Description

B2B Growth Marketing & Strategies Specialist

With over 6 years of experience in digital marketing and communication, I have developed sharp expertise in growth strategy (inbound and outbound) across several European markets. I assist companies in defining and implementing their acquisition strategy, optimizing the customer journey, and deploying high-performing multi-channel campaigns.

I have notably managed lead generation and marketing automation projects, generating significant business opportunities for leading companies. I am proficient in various marketing automation and growth tools, such as Hubspot, Salesforce, LinkedIn Campaign Manager, and Google Analytics. My results-oriented approach allows me to deliver tangible performance while ensuring strategic management of marketing budgets.

If you need tailored support to accelerate your growth and structure your acquisition campaigns, do not hesitate to contact me!

Key Skills:

B2B Growth Strategy: inbound & outbound
Digital Marketing: SEO, SEA, social media, paid campaigns
Lead Generation & Marketing Automation
Team Management and Multi-country Coordination
Tools: Hubspot, Salesforce, Google Analytics, LinkedIn Campaign Manager

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 20km)

Driveco
B2B Growth Manager
ENERGY AND UTILITIES
January 2024 - Today (2 years and 5 months)
Paris, France
Growth Marketing:
Creation and implementation of a B2B lead generation strategy: outbound, inbound, scoring, nurturing
Launch of +90 outbound campaigns in 4 countries (France, Italy, Spain, Benelux) and for 8 sales representatives
Generation of 400 MQLs in 6 months, increase in the pipeline of qualified opportunities across 4 countries
Average outbound campaign stats: 67% open rate, 20% response rate, 10% qualified appointments

Strategy:
Implementation of a marketing automation tool: Hubspot. Deployment, onboarding, and creation of the entire automation system (workflows, scoring, nurturing, integration with Salesforce)
Redesign of the lifecycle management system on the CRM (Salesforce)
B2B Strategy Lead Acquisition Outbound Growth Inbound Growth B2B Marketing Strategy Hubspot LaGrowthMachine Salesforce Scraping LinkedIn Ads
Bruce.work
B2B Marketing Manager / Growth Manager
HUMAN RESOURCES
June 2021 - January 2024 (2 years and 7 months)
Paris, France
Global Missions:
Define and implement an inbound and outbound marketing strategy to generate qualified B2B leads
Identify, test, and optimize various lead acquisition channels
Conduct competitive and strategic intelligence
Oversee, coordinate, monitor, and execute ongoing projects
Ensure budget monitoring and profitability of the Inbound and Outbound Marketing action plan:
Assist in optimizing the UX/UI of inbound channels: website, blog, landing pages…
Participate in content creation: blog posts, white papers, videos…
Scale and automate the search and enrichment of qualified B2B leads, particularly through scraping and LinkedIn Sales Navigator
Implement lead scoring and lead nurturing scenarios
Set up outbound campaigns using Growth tools: Lemlist, La Growth Machine, Hubspot, Dropcontact, TexAu, Phantom Buster (email, mail, LinkedIn)
Enrich our prospecting databases through scraping
Write targeted messages and deploy them through multi-channel campaigns (LinkedIn, Email, Phone)
Act as a point of contact for sales regarding the use of growth tools and the implementation of Hubspot Sales

Communication:
Manage the communication team: 2 people
Ensure the application and adherence to graphic guidelines defined by Bruce and maintain the company's image
Content creation: blog posts and white papers
Manage press relations and events for brand awareness
Growth Marketing B2B Growth Lead Acquisition Acquisition Strategy B2B Strategy B2B Marketing Strategy Digital Content Creation Website Redesign Webflow CMS HubSpot Expert Event Management Email Campaign
Neo Forma
Digital Marketing and Communication Manager
HEALTH AND WELLNESS
November 2018 - June 2021 (2 years and 7 months)
Paris, France
Digital Marketing: website updates and redesign, SEA and SEO campaign management and reporting, social media and paid media campaign management, email campaign management, lead generation campaign setup, marketing automation and lead scoring campaigns
Campaign reporting via Google Analytics, Google Search Console, LinkedIn Campaign Manager, and ROI analysis
Development of sales support materials: presentations, catalogs, product sheets, customer testimonials
Event organization: trade shows, conferences, client events
Communication: creation of multi-format content (video, print, digital, editorial) using the Adobe suite
Client project management
Schedule and budget management
B2B Marketing B2B Strategy Lead Acquisition Digital Marketing Strategy Event Management SEO Strategy LinkedIn Ads