Freelancer profile translated to English.

Description

From relational and operational marketing to event management, I am the Swiss Army knife that will support you in managing your challenges.

- Development of communication campaigns and communication tools

- Digital Marketing: Website management, CRM campaigns, content writing...

- Customer Relationship Management (acquisition and retention B2B and B2C)

- Management of relationships with service providers (agencies, logistics, printing, developers…)

- Project, production, and budget monitoring

- Team management

- Writing skills and abilities (DTP)

- Organization and management of events from A to Z.

- Organization of financial conferences (conception, scenography, editing, production), prestige dinners (CEOs of listed companies)…

- Partnerships

- Content writing

- Website creation

- Research and management of technical service providers

They trusted me: British American Tobacco, Kering, Euronext, L'Oréal, Amazon Web Service, BMW Group/MINI for 2 years...

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 1er Arrondissement (up to 50km), Paris 16e Arrondissement (up to 40km)

BMW GROUP
Digital Marketing Consultant
AUTOMOBILE
January 2021 - Today (5 years and 4 months)
Montigny-le-Bretonneux, France
Missions:
Responsible for the MINI digital ecosystem: technical & functional maintenance, content SEO optimization, user experience and lead generation performance optimization of the MINI ecosystem websites (MINI.fr, dealership sites & used car site).
Implementation of new tools: conversational marketing (chat / click to call), online test drive booking, configurator...
Construction of the MINI Society animation plan (loyalty program)
CRM (emailing, newsletter...): from briefing to sending.
Daily collaboration with local agencies and headquarters (Munich). Implementation of an UX/AB Test strategy and roadmap
Budget monitoring
A mon compte
Freelance Marketing / Event / Communication Consultant
LOGISTICS AND SUPPLY CHAIN
October 2017 - Today (8 years and 8 months)
Paris, France
In general: support on marketing, event, and sales issues.
Missions:
Synergie Productions - Free:
- Project management for the creation of an event mini-website with guest agenda management
o Provider selection
o Budget negotiation
o Project monitoring (design, content, team training)
o Graphic design

Euronext (Paris Stock Exchange) - On site La Défense:
- Event coordinator
o Project management
o Event monitoring
o Graphic design
o Budget monitoring
o Print and web content management
o On-site coordination of D-Day events
Project Management Event Management Marketing Graphic Design Team Management
Louve
Associate Director
WINE AND SPIRITS
September 2015 - November 2017 (2 years and 2 months)
Paris, France
• Co-creator of a wine cellar in Paris
• Competitive intelligence, benchmarking, and market and qualitative studies
• Selection of the wine range and associated products
• Presentation to investors for opening on February 1, 2016
• Graduate of CADV: Certificate of Aptitude for Wine Tasting - LeCoam
Business Creation