Freelancer profile translated to English.
Back to original languageAbout Perrine
Creative and driven by music, I navigate between art direction and project management in the music industry. With two years of experience in digital marketing in record labels and freelance graphic design work, I combine artistic vision, organizational skills, and rigor to support demanding creative projects.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Universal Music FranceAssistant Project Manager (Local & International)CULTUREJanuary 2022 - January 2024 (2 years)Paris, France➤ Design of mockups for physical media: posters, CDs, and vinyls, for artists (Éric Serra, Fredz, Eva, Aurélien Vivos…)➤ Management of marketing campaigns optimized according to budgets and objectives (Instagram, TikTok, YouTube, DSP)➤ Production of engaging content for social media and DSPs: interviews, teasers, canvas, banners➤ Definition of a CRM strategy to develop and engage the fan base: contests, pre-save, add-to-co, newsletters➤ Performance analysis (campaigns, audience, playlists, streams) and creation of follow-up ecards➤ Transmission and coordination of information between internal teams (promo, brand, D2C, and export)➤ Event organization: showcases, meet & greets, video shoots
- Perrine StudioWeb & Print Graphic Designer – FreelanceCULTUREJanuary 2019 - January 2022 (3 years)Paris, France➤ Art direction and management of Artcore and Plaque Tournante Instagram accounts: visual identity, communication strategy, editorial line, content creation➤ Design of visual identities for individuals, including La Claque: logo, color palette, typography, brand guidelines, email signature, and Instagram templates➤ Creation of digital collages for emerging and established music artists (Myd, Aloïse Sauvage, Ichon, Julie Janie…)➤ Design and screen printing of illustrations on t-shirts for singers, notably for the group Odezenne➤ Design and flock printing of patterns on a tablecloth and its napkins for Casa Viola during Paris Design Week➤ Production of visual identities for freelance photographers and videographers (Marin David, Gautier Courquin...)
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Education
- Master's in Digital Art Direction – ApprenticeshipECV Digital2024Motion design, animation 2D/3D, stratégie de communication digitale, e-commerce & social media, design d’interface et d’interaction
- Bachelor in Graphic Design (English track)Gerrit Rietveld Academie2021Culture de l’image, sérigraphie & impressions sur textile, dessin, infographie, typographie, histoire du design, édition