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Perrine C.PC

Perrine C.

Growth Marketing Lead | Marketing Strategy & AI

€550/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Perrine

Marketing Strategy & AI Automation | Ex-CMO La Poste Group

I transform your marketing challenges into concrete results: structuring strategies, redesigning processes, and adopting AI.

My expertise:
Strategy & Growth: Redesign of multi-channel acquisition strategies (growth +120% at Mavillemonshopping). Structuring B2B offers and European go-to-market.
Process Optimization: Restructuring marketing teams, redefining workflows, implementing decision-making dashboards, and performance frameworks.
AI Automation: Development of tailor-made automation solutions (HR, ops, CRM processes). AI agents and no-code integrations. Team training.

My background:
✓ CMO Mavillemonshopping (La Poste Group): Executive committee, team of 12, budget €3.5M
✓ Marketing Manager Octopia (Cdiscount): International B2B strategy, product marketing
✓ Marketing Director ANEO: Offer creation, strategic consulting for major accounts (Engie)
✓ Founder Prisme: AI automation agency for SMEs

My services:
→ Positioning audit and redesign
→ B2B or B2C acquisition strategy and lead generation
→ Team structuring and process optimization
→ Business model and go-to-market
→ Automation via AI and no-code
→ Training and change management support

My added value: Operational experience in startups and scale-ups. I understand your real challenges: doing more with less, proving ROI, engaging teams. My approach: zero marketing bullshit, only concrete actions that deliver.

📍 Bordeaux | Remote France
💼 Short-term missions or long-term support
  • English

    Native or bilingual

  • Spanish

    Conversational

  • German

    Basic

Can work on-site
Bordeaux (up to 50km)

Experience

  • Good Mates
    Marketing Process & Automation Consultant
    CONSULTING AND AUDITS
    November 2025 - Today (7 months)
    Bordeaux, France
    I work with SME & startup clients to improve their marketing processes using AI and no-code:
    - Automated newsletter writing
    - Automation of manual and time-consuming processes
    - Shopify store updates and monitoring
    - SEO content creation
    - E-merchandising management


    Task Automation AI Automation Process Optimization Content Marketing Organizational Consulting
  • FIINAFAS
    Strategic & Operational Website Redesign
    EDUCATION AND E-LEARNING
    January 2025 - March 2025 (2 months)
    Bordeaux, France

    Strategic & Operational Website Redesign | Fiinafas

    Expertise: Digital Audit, Marketing Consulting, Web Project Management
    **Comprehensive Strategic Audit**: analysis of the existing situation, competitive benchmarking, evaluation of digital positioning, and identification of UX friction points

    **Strategic Marketing Consulting**: redefining positioning, information architecture, optimized user journeys, and conversion strategy

    **Actionable Recommendations**: prioritized roadmap with strategic (messaging, SEO, architecture) and operational (wireframes, functional specifications) recommendations

    **Development Management**: coordination with technical teams, monitoring implementation, validation of deliverables, and ensuring strategic alignment

    Result: New website aligned with business objectives
    Web Design UI/UX Design Web Marketing Strategy Benchmarking and Competitive Analysis Marketing Strategy
  • Mavillemonshopping (Groupe La Poste)
    CMO & Digital Marketing Manager
    E-COMMERCE
    November 2022 - November 2025 (3 years)
    Bordeaux, France
    Expertise: Data-driven marketing strategy, process redesign, change management

    Complete restructuring of the marketing organization: redesign of the 12-person team, redefinition of roles and processes to improve operational efficiency
    Multi-channel acquisition strategy generating 120% growth with continuous budget optimization (€3.5M)
    Implementation of new performance analysis frameworks and decision-making dashboards for real-time activity monitoring
    Support for teams in adopting new working methodologies and data tools
    Process Optimization Acquisition Strategy B2B Marketing Strategy E-commerce Team Management

Recommendations

Romain LaurentRL
CJ
Romain Laurent and 1 other person have recommended Perrine

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Education

  • Specialized Master's in International Project Management
    ESCP EUROPE
    2011
    Mastère Spécialisé en Management des projets internationaux
  • Master 2 in Public-Private Partnership Engineering
    SCIENCES PO LYON
    2011
    Master 2 en Ingénierie des partenariats publics privés

Certifications

  • Growth Marketing
    Growth Tribe
    2021

Skill set

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