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Perrine C.PC

Perrine C.

Growth Marketing Lead | Marketing Strategy & AI

€550/day
Bordeaux, FR
8-15 years
B2B Marketing Strategy
AI Automation
Digital Marketing
Branding
Growth Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Perrine

Marketing Strategy & AI Automation | Ex-CMO La Poste Group

I transform your marketing challenges into concrete results: structuring strategies, redesigning processes, and adopting AI.

My expertise:
Strategy & Growth: Redesign of multi-channel acquisition strategies (growth +120% at Mavillemonshopping). Structuring B2B offers and European go-to-market.
Process Optimization: Restructuring marketing teams, redefining workflows, implementing decision-making dashboards, and performance frameworks.
AI Automation: Development of tailor-made automation solutions (HR, ops, CRM processes). AI agents and no-code integrations. Team training.

My background:
✓ CMO Mavillemonshopping (La Poste Group): Executive committee, team of 12, budget €3.5M
✓ Marketing Manager Octopia (Cdiscount): International B2B strategy, product marketing
✓ Marketing Director ANEO: Offer creation, strategic consulting for major accounts (Engie)
✓ Founder Prisme: AI automation agency for SMEs

My services:
→ Positioning audit and redesign
→ B2B or B2C acquisition strategy and lead generation
→ Team structuring and process optimization
→ Business model and go-to-market
→ Automation via AI and no-code
→ Training and change management support

My added value: Operational experience in startups and scale-ups. I understand your real challenges: doing more with less, proving ROI, engaging teams. My approach: zero marketing bullshit, only concrete actions that deliver.

📍 Bordeaux | Remote France
💼 Short-term missions or long-term support

  • English

    Native or bilingual

  • Spanish

    Conversational

  • German

    Basic

Can work on-site
Bordeaux (up to 50km)

Experience

  • Good Mates
    Marketing Process & Automation Consultant
    CONSULTING AND AUDITS
    November 2025 - Today (7 months)
    Bordeaux, France
    I work with SME & startup clients to improve their marketing processes using AI and no-code:
    - Automated newsletter writing
    - Automation of manual and time-consuming processes
    - Shopify store updates and monitoring
    - SEO content creation
    - E-merchandising management


    Task Automation AI Automation Process Optimization Content Marketing Organizational Consulting
  • FIINAFAS
    Strategic & Operational Website Redesign
    EDUCATION AND E-LEARNING
    January 2025 - March 2025 (2 months)
    Bordeaux, France

    Strategic & Operational Website Redesign | Fiinafas

    Expertise: Digital Audit, Marketing Consulting, Web Project Management
    **Comprehensive Strategic Audit**: analysis of the existing situation, competitive benchmarking, evaluation of digital positioning, and identification of UX friction points

    **Strategic Marketing Consulting**: redefining positioning, information architecture, optimized user journeys, and conversion strategy

    **Actionable Recommendations**: prioritized roadmap with strategic (messaging, SEO, architecture) and operational (wireframes, functional specifications) recommendations

    **Development Management**: coordination with technical teams, monitoring implementation, validation of deliverables, and ensuring strategic alignment

    Result: New website aligned with business objectives
    Web Design UI/UX Design Web Marketing Strategy Benchmarking and Competitive Analysis Marketing Strategy
  • Mavillemonshopping (Groupe La Poste)
    CMO & Digital Marketing Manager
    E-COMMERCE
    November 2022 - November 2025 (3 years)
    Bordeaux, France
    Expertise: Data-driven marketing strategy, process redesign, change management

    Complete restructuring of the marketing organization: redesign of the 12-person team, redefinition of roles and processes to improve operational efficiency
    Multi-channel acquisition strategy generating 120% growth with continuous budget optimization (€3.5M)
    Implementation of new performance analysis frameworks and decision-making dashboards for real-time activity monitoring
    Support for teams in adopting new working methodologies and data tools
    Process Optimization Acquisition Strategy B2B Marketing Strategy E-commerce Team Management
Check out Perrine's experience

Recommendations

Romain LaurentRL
CJ
Romain Laurent and 1 other person have recommended Perrine

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Education

  • Specialized Master's in International Project Management
    ESCP EUROPE
    2011
    Mastère Spécialisé en Management des projets internationaux
  • Master 2 in Public-Private Partnership Engineering
    SCIENCES PO LYON
    2011
    Master 2 en Ingénierie des partenariats publics privés
Check out Perrine's education

Certifications

  • Growth Marketing
    Growth Tribe
    2021

Skill set

Go-to-Market (GTM) Strategy
Marketing Analytics
Marketing and Communications Planning
A/B Testing
AI and Advanced Analytics
KPIs and Metric Definition and Monitoring
User Segmentation
Organizational Design
Product Launch Strategy
Product Market Fit
Roadmapping
Wireframing and Prototyping
Business Plan Development
Business Unit Strategy
Competitive Intelligence
Innovation Management
Growth Strategy
Corporate Strategy
Market-Entry Strategy
E-commerce
Acquisition Strategy
Process Optimization

Categories