Freelancer profile translated to English.
Back to original languageAbout Perrine
**
**Collaboration is at the heart of my practice**—whether with my clients or my colleagues. My listening skills, analytical abilities, and strategic thinking are qualities that are regularly recognized. I remain creative even within constraints, and am even stimulated by these constraints, which refine graphic thinking.
A passionate graphic designer, my goal is simple: to create visuals that are both aesthetic and meaningful.**
Each new brief is a new adventure for me. I take the time to immerse myself in it, to understand it deeply, and then to transform it into a concept, and finally into images. My approach combines sensitivity, rigor, and creativity.
I deeply love my profession.Being able to make it my professional life is a real privilege for me.
Skills:
Comprehensive project support: from the initial idea to files ready for print or digital distribution.
Areas of action in Print and Digital:
• Visual identity
• Event communication (BtoB & BtoC)
• Promotion
• Publishing
• Packaging
• Illustrations
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- perrine.parisSenior Art DirectorJune 2015 - Today (11 years)Paris, FranceI am involved from the beginning to the end of a project: Brief taking and understanding, strategy, concept development, and creation. Then client relations, team management, and production monitoring. I enjoy working and exploring these different areas. I work with a network of talented individuals (executors, model makers, copywriters, photographers, web developers...) whom I call upon as needed and depending on the subject.
- LabstoreCreative DirectorJanuary 2012 - June 2015 (3 years and 5 months)Paris, France• Creative Director for Philip Morris France •- Client brief taking - Strategic thinking in collaboration with the sales team and strategic planners - Concept creation and creative proposals - Work in collaboration with copywriters, art directors, model makers, directors, 3D graphic designers, photographers, manufacturers…• Senior Art Director •- Conception - Execution - Project monitoring - Event Management: Brand or product launch events, Promotional activities, Sports events, Conventions and seminars. Offline (360°) / Promotional campaigns - In store - Out store - Web - Street - Guerrilla marketing...) Graphic design on all media: Graphic identity, Roughs, Illustration, POS displays, Advertising, Publishing, Press ads, Packaging, Web, Object design, Set design, Styling…
- Pro Deo (Y&R France)Senior Art DirectorSeptember 2005 - January 2012 (6 years and 4 months)Paris, France• Senior Art Director •- Conception - Execution - Project monitoring - Event Management: Brand or product launch events, Promotional activities, Sports events, Conventions and seminars. Offline (360°) / Promotional campaigns - In store - Out store - Web - Street - Guerrilla marketing...) Graphic design on all media: Graphic identity, Roughs, Illustration, POS displays, Advertising, Publishing, Press ads, Packaging, Web, Object design, Set design, Styling…
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Education
- Advanced Diploma in Applied Arts (DSAA), Visual Design and Communication, Generalensaama2001Diplôme supérieur d'arts appliqués (DSAA), Design et communication visuelle, général
- Preparatory Class for Applied Arts, Design and Applied ArtsLycée Jean-Pierre Vernant1996Classe de Mise à Niveau en Arts Appliqués, Design et arts appliqués