Freelancer profile translated to English.

Description

I help brands transform their positioning into a coherent visual universe, from branding to packaging, to global art direction.

Independent art director for over 10 years, I support lifestyle, beauty, and retail brands in the creation and deployment of their image.

My background has led me to work both in studios and within brand teams, often on long-term collaborations. This immersion allows me to intervene in both the design of identities and the implementation of structured visual systems, designed to last and be adapted.

I have developed particular expertise in projects where the identity must live concretely in the product: packaging, objects, retail, catalogs, or brand content.

Beyond creation, I also intervene on broader issues: structuring graphic guidelines, strategic support, coordination with marketing, product, or photography teams.

Expertise:

– Branding & visual identity (creation, rebranding, graphic systems)

– Packaging (cosmetics, perfume, lifestyle – primary, secondary, gift sets)

– Art direction for photo shoots (concept, imagery, asset production)

– Edition & materials (catalogs, sales tools, retail)

– Deployment of 360° visual universes

I have worked with brands and groups such as Lancôme, Giorgio Armani, Karl Lagerfeld Fragrances, Boiron, Veolia, as well as brands like Hayari, Gloriette, Kreme, Derrière La Porte, Rue Mazarine, or Bohm Paris through agency support or directly with advertisers.

Available for collaborations with brands, studios, and agencies.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Perrine Clément
Art Director
FASHION AND COSMETICS
December 2015 - Today (10 years and 6 months)
Paris, France
Freelance art director for 10 years, I support beauty, lifestyle, and retail brands in creating and deploying their visual universe.

I intervene both upstream in the design of identities and downstream in their concrete implementation, with particular attention to global consistency and production constraints.

– Creation and evolution of visual identities (logo, graphic systems, guidelines)
– Packaging design (cosmetics, perfume, lifestyle – primary, secondary, gift sets)
– Image art direction (photo shoots, key visuals, brand content)
– Adaptation across media (print, digital, retail, social media)
– Structuring visual systems to facilitate internal adaptations
– Coordination with marketing, product, communication teams, and service providers

Accustomed to long-term collaborations, I often act as support for internal teams to structure, evolve, and deploy brand universes over time.
Graphic Design Visual Identity Layout Illustration Logo Creation
Studio Nathalie Doriac
Art Director
LUXURY GOODS
June 2013 - January 2021 (7 years and 8 months)
Paris, France
Art direction at Studio Nathalie Doriac for 5 years, on fashion, retail, and brand image projects.

Involved in the creation and deployment of visual universes, with a strong focus on photo art direction.

– Participation in the creation of visual identities and communication materials
– Design and layout of editorial materials (lookbooks, catalogs, workbooks)
– Close collaboration with creative teams and clients
– Production monitoring and deliverable consistency

This experience allowed me to develop a strong sensitivity to imagery, visual storytelling, and the overall consistency of brand universes.
Graphic Design Catalog Photo Art Direction Visual Identity Layout
Agence Drôlement Necessaire
Art Director
FASHION AND COSMETICS
September 2015 - December 2016 (1 year and 3 months)
Paris, France
Art direction at Agence Drôlement Nécessaire on projects for beauty and luxury brands (Lancôme, Giorgio Armani, Aptar…).

Involved in the creation and deployment of communication and activation materials, from creative concept to production.

– Development of visual concepts related to product launches
– Creation of print and digital materials (press kits, gift sets, communication tools)
– Art direction and shoot supervision (briefing, selection, image consistency)
– Coordination with internal teams, clients, and service providers (photographers, printers, manufacturers)
– Production monitoring and deliverable approval (files, proofs, manufacturing)

Worked in demanding environments requiring precision, brand consistency, and mastery of technical constraints.
Art Direction Graphic Design Press Kit Packaging Branding