Freelancer profile translated to English.
Back to original languageAbout Perle
I intervene to design and secure functional data marketing systems, aligned with business objectives and data governance stakes.
As a pivot between business and technical teams, I bring expertise in scoping, challenging, and arbitration to inform decisions, structure team work, and ensure the delivery of efficient and measurable systems in complex environments.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FDJ UnitedData marketing managerE-COMMERCEMarch 2020 - March 2025 (5 years)Boulogne-Billancourt, FrancePersonalization of digital journeys- Design of the marketing automation strategy and roadmap- Ecosystem mapping, definition of the target architecture (datalake V2, cloud), with IT urbanism and technical editors- Definition of audience segments, choice of exposure methods (DMP, HD base), orchestration of business rules- Role of pivot between business and technical teams to challenge the scope of use cases, ensure their business impact, and translate them into industrializable activation systemsPerformance management and CRO experiments- Analysis of the performance of digital journeys, production of insights guiding product evolutions, marketing campaigns, and A/B tests- Implementation of dashboards on key journeys to enable business teams to manage their activities in a data-driven approach- Constitution of a backlog of tests, prioritization in the roadmap according to business objectives, iterations, and exploitation of results to recommend use cases for industrialization- Production of performance reports to evaluate the achievement of objectives, identify friction points, and guide strategic decisionsData collection and governance- Intervention upstream of projects to ensure measurement and evaluate the systems to be implemented- Standardization of practices to harmonize uses, facilitate system evolution, and ensure GDPR complianceMonitoring of KPIs, anomaly detection, and implementation of corrective actionsOrganizational and budgetary management- Preparation and management of the data marketing budget, reallocation of expenses based on budgetary constraints and performance- Coaching managers to strengthen their management practices and consolidate the effectiveness of the organization- Development of expertise and structuring of practices within the team to advance the data marketing scope
- FDJ UnitedAdtech-martech expertE-COMMERCENovember 2018 - February 2020 (1 year and 3 months)Boulogne-Billancourt, France- Scoping, prioritization of marketing use cases and roadmap definition- Technical configuration, creation and exposure of audience segments- Performance monitoring and identification of optimization areas•- Management of publisher relations and evolution requests (technical needs, publisher evolutions, market monitoring)
- VE InteractiveMedia traderE-COMMERCEMarch 2015 - October 2017 (2 years and 7 months)Paris, FranceManagement, optimization, and monitoring of programmatic campaigns (media buying, targeting, performance analysis)
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Education
- DUT Services et Réseaux de CommunicationIUT de Bobigny2006DUT Services et Réseaux de Communication
- • •Scientific BaccalaureateLycée Eugène Delacroix2004• •BaccalauréatScientifique