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Pere Martin MoralejaPM

Pere Martin Moraleja

AI & Automation Specialist / Product Manager

€200/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pere

I help startups, SMEs, and product teams make better product decisions and automate what shouldn't require people. I have over 15 years of experience managing SaaS and ERP platforms in demanding sectors like healthcare and education — environments where mistakes are costly and users don't forgive friction.
What sets me apart from a generalist PM is that I can build the automation and AI flows myself that I then sell to the team. I have deployed AI agents in production — email triage, Jira automation, customer service bots on WhatsApp — and designed n8n flows that connect Google Suite, Zoho, Slack, and other tools in the stack without relying on anyone technical. This means that when I work with you, the time between idea and result is much shorter.
Projects where I can bring the most value:

Defining roadmaps and prioritizing backlogs when there are too many ideas and few resources
Discovery with real users before committing development time
Process automation with n8n and AI applied to business
Coordination between business, design, and development when no one understands each other
Auditing and improving products on existing SaaS or ERP platforms

I work remotely or in person in Barcelona and surrounding areas. Native Spanish, advanced English, C1 Catalan.
  • Catalan

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • Integraciones
    Custom Business Automations
    E-COMMERCE
    January 2025 - Today (1 year and 7 months)
    Castelldefels, Spain
    • Design and implementation of custom business automation flows: integration of ERP systems with communication channels, data synchronization between platforms, and automation of repetitive operational processes.
    • Integrations with third-party APIs (Shopify, ZohoBooks, WhatsApp Business API) to automatically connect business operations with digital tools.
    • Identification of automation opportunities in client processes — analysis of the current workflow, solution design, and functional delivery.
    Data analysis n8n ERP AI Automation Technical Product Management
  • Esfirus SL
    AI & Automation Specialist / Product Manager
    April 2025 - Today (1 year and 4 months)
    Barcelona, Spain
    • Leadership of AI and automation initiatives for clients: from opportunity identification to production deployment.
    • Development of conversational chatbots with Claude API integrated into WhatsApp Business via Twilio and N8N as orchestrator.
    • Building business automation flows with self-hosted N8N: email processing, task generation, system synchronization, and intelligent notifications.
    • Product management for up to 8 clients in parallel, including products with IoT modules (inventory and production management for an industrial client).
  • Elsevier HealthScience
    Global Product Manager
    January 2017 - January 2022 (5 years)
    Barcelona, Spain
    • Management of 4 B2B SaaS products with 300,000+ users in Europe and LATAM, with international teams in the US, Ukraine, and India.
    • Leadership of discovery, roadmap, and delivery processes in Agile environments with high technical and stakeholder complexity.

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Education

  • Bootcamp Data Analytics
    UOC
    2024
    Bootcamp Data Analytics
  • IoT Programming
    Python + Microprocessors
    2024
    Programación IoT

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