Perceval D.

Freelance art director for over 20 years, I assist agencies, institutions, and companies in creating strong visual identities, impactful communication campaigns, and demanding editorial materials.

My experience has allowed me to work on diverse projects in advertising, branding, publishing, institutional, and digital communication, with an approach that combines creative excellence, strategic rigor, and brand awareness.

Always at the forefront of industry evolutions, I now integrate generative artificial intelligence tools for visual creation. This expertise allows me to explore new creative territories, accelerate design phases, and produce innovative visuals that are relevant and adapted to each client's communication objectives.

From strategic thinking to creative direction, including graphic design and production monitoring, I am involved at every stage of the project with a simple goal: to create effective and coherent communication systems.

My areas of expertise:

• Art direction & creative conception

• Brand identity & branding

• Publishing, magazines, and institutional communication

• Print and digital advertising campaigns

• AI-assisted image creation and visual universes

• Graphic design & strategic support

The rate indicated on my profile is a guideline. As each project is unique, I invite you to contact me to discuss your needs and provide you with a tailor-made offer, adapted to your objectives, constraints, and budget.