Pepe Cacho

As a Senior Brand Designer at Motive, I help shape and scale a global brand through strategic identity systems, art direction, and creative leadership. I lead cross-functional branding initiatives across marketing, product, events, and communications, creating cohesive visual experiences that connect strategy with exceptional design execution.

With a background in global branding and design systems, I specialize in building brands that are clear, scalable, and crafted with precision across every touchpoint.

Creative senior designer working in the space between experience and branding, creating nuanced identities and experiences, and brand activations for different industries, organizations, and people.

Regional brand designer, working across the Americas region, mostly with NYC, San Francisco, and Chicago studios. Working closely with people and companies to craft branding systems, products, and experiences, seeking to provoke meaningful change through my work, from large-scale projects that reach significant audiences to socially and culturally motivated initiatives. Doing projects in different industries like Tech, Financial, Leisure, Consumer brands, mobility, etc.