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Pénélope WeberPW

Pénélope Weber

Art Director and Graphic Designer

€350/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pénélope

I help brands find their visual language, one that is unique to them and unmistakable.

Freelance art director for a year, I support brands in the creation or renewal of their visual identity. My playground: branding, editorial design, packaging, and print and digital communication materials.

What colors my work: an eye fed by universes like gastronomy, architecture, and publishing, and two years in a magazine environment delivering demanding productions on time.

In freelance, I have worked with clients from very different backgrounds: agri-food, artisanal pastry, and insurance, which has taught me to adapt quickly to any brand territory.

If you are looking for someone rigorous, creative, and easy to involve in a project: we should talk.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 20km), Strasbourg (up to 50km)

Experience

  • CLESSAC'S
    Art Director and Web Designer
    RESTAURANTS AND FOOD SERVICE
    February 2026 - March 2026 (1 month)
    Paris, France
    Freelance mission for visual and web redesign for an artisanal biscuit laboratory, from identity audit to mock-up delivery.
    • Audit of the existing visual identity and definition of the brand's iconographic and directional choices
    • Complete web design under Figma: mock-ups of 6 desktop pages and 6 mobile pages (home, products, about, contact…), with attention to user experience and brand consistency.
    Figma Art Direction Brand Content UI Web Design Graphic Design
  • RÉASSUREZ-MOI
    Graphic Designer
    BANKING AND INSURANCE
    January 2026 - March 2026 (2 months)
    Paris, France
    • Design and production of 18 static formats (Figma) and 18 animated formats (After Effects) for multi-platform advertising campaigns
    • Performance-oriented art direction: adaptation of formats to mobile-first constraints and the specificities of each acquisition channel
    • Integration of AI-generated images into advertising visuals: selection, prompt direction, retouching, and integration into the brand guidelines
    • Design of modular PowerPoint presentation templates reusable by the client.
    Art Direction Artificial Intelligence Microsoft Powerpoint Google Ads Campaign Adobe After Effects
  • UCODAL
    Art Director
    AGRICULTURE
    October 2025 - January 2026 (3 months)
    Paris, France
    Freelance mission for the creation of a complete visual identity for a Malian agri-food company, from logo design to product packaging.
    • Design of the logotype and development of visual identity fundamentals (typography, colors, iconography) using Adobe Illustrator
    • Creation of 3 product packagings consistent with the brand platform, produced.
    Visual Identity Adobe Illustrator Art Direction Packaging Branding & Identity

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Education

  • MASTER ARTISTIC DIRECTION AND
    SUP DE PUB
    2025
    MASTER DIRECTION ARTISTIQUE ET
  • BACHELOR'S DEGREE IN INFORMATION AND COMMUNICATION
    Université Côte d'Azur
    2023
    LICENCE INFORMATION ET COMMUNICATION

Skill set

Categories