Freelancer profile translated to English.
Back to original languageAbout Pénélope
CRM & Klaviyo Expert, I help e-commerce brands transform their customer base into a sustainable growth lever.
Together, let's design and implement high-performing CRM strategies on Klaviyo (as well as other tools: WAX, Brevo, MailChimp...), to enable you to generate recurring revenue through **highly profitable channels**: email, SMS, and WhatsApp.
The Approach:
I combine strategy, data, and creativity to support brands throughout the customer lifecycle: acquisition, conversion, loyalty, and reactivation. Each customer journey is designed to offer a fluid and personalized experience, maximizing ROI and LTV.
Concrete Interventions:
- CRM Audit & Customer Segmentation: database analysis, scoring, creation of high-potential segments.
- CRM Strategy & Automated Journeys: welcome series, cart abandonment, post-purchase, winback, birthdays, etc.
- Creation & Optimization of Email / SMS / WhatsApp Campaigns.
- Design & Copywriting of high-performing emails aligned with your brand image.
- Technical Implementation & Klaviyo Integrations (Shopify, WooCommerce, Prestashop…).
- A/B testing, performance tracking, and detailed reporting.
- Strategic advice for structuring and scaling your internal CRM.
They Trusted Me:
Nooance, Le Coq Sportif, What Matters, Geeli House, Flakon, and other ambitious e-commerce brands.
The Promises:
- Significant contribution to revenue: 30 to 40% Klaviyo attribution
- Increase in Customer Lifetime Value
- Better consistency between communication channels
Looking to convert your prospects better, retain your customers, and make CRM a true growth engine? Let's work together to create a tailor-made, high-performing, and sustainable strategy!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Email Club,CRM Team LeaderMay 2024 - September 2025 (1 year and 4 months)Managed CRM strategy for 9 brands (including Le Coq Sportif and NOOĀNCE Paris) from audience segmentation to customer journey optimization (emails, SMS, WhatsApp). Created and managed email marketing campaigns (newsletters, email flows, A/B tests...). Conducted weekly calls and monthly reports with performance analysis and strategic recommendations. Managed creative and operational teams (up to 4 people) to ensure smooth and impactful brand execution.
- Rechutes,Founder and PresidentJanuary 2023 - May 2024 (1 year and 4 months)Paris, FranceCreated and launched a marketplace dedicated to sustainable fashion, from brand identity to no-code website development. Managed marketing and acquisition strategy: social media, CRM, emailing. Oversaw customer and partner brand relations, negotiated and established collaborations. Organized two pop-up events in Paris, featuring 10 creators each: defined the concept, selected exhibitors, managed logistics, and coordinated communication.
- ChloéReady-to-Wear Merchandising Collection AssistantLUXURY GOODSAugust 2021 - October 2022 (1 year and 2 months)Paris, FranceManaged collection operations: updated marketing tools. Coordinated assets for showrooms and supported regional teams. Analyzed collection performance (Sell In, Sell Out, pricing) to refine merchandising strategies.
Reviews
Recommendations
Be the first to recommend Pénélope
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Marketing & Strategy, M2Paris-Dauphine University2022Master Marketing & Stratégie, M2
- Bachelor's Degree in Economics & ManagementParis-Dauphine University2019Licence Economie & Gestion