Freelancer profile translated to English.

Back to original language

Description

Specialized in CRM for 6 years, I have notably worked for two major start-ups: ManoMano and BlaBlaCar.

I have been working freelance for 4 years, mainly in the e-commerce, press/publishing, and charitable sectors.

I am available to work with you on projects such as:

1. Implementation of CRM strategies

**User segmentation**: Construction of a standardized and scalable user segmentation.

**Engagement and retention**: Increasing user/customer/donor engagement and retention based on their lifecycle through the implementation of CRM programs, from the top to the bottom of the funnel:

Activation
Engagement
Retention
Measurement of loyalty and satisfaction

Coordination:Coordination with teams on the implementation, improvement, and maintenance of databases and the CRM platform.

2. Monitoring and analysis of key performance indicators

Reporting:Reporting of CRM activities and KPIs.

Performance audit:Evaluation and optimization of performance:

Reach and deliverability
Engagement metrics
Marketing pressure
Revenue generated

3. Management of your CRM databases

*Data structuring

*Data quality:Cleaning, deduplication, and enrichment of data to ensure its quality and accuracy.

*Data security:Implementation of security protocols to protect sensitive data.

*Data migration:Management of database migration during system or platform changes.

*Maintenance and updates:Regular updating of databases to ensure they remain current and performant.

Feel free to contact me to discuss your CRM and database management needs. I am ready to bring my expertise to achieve your goals.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Biarritz (up to 10km)

Ediis
CRM automation & Database management
PRESS AND MEDIA
June 2021 - Today (5 years)
Paris, France
Context: EDIIS offers a CRM solution combining service and software solutions for charitable and press organizations.

Current management of 6 clients

My missions:
- Design and implementation of customer-focused CRM strategies
- Use of SQL language for data extraction and manipulation
- Database management and ensuring their integrity
- Data analysis and generation of actionable reports
- Coordination of CRM projects and cross-functional collaboration
- Monitoring trends and best practices in CRM and data management
CRM HTML5 CSS3 Project Management Email marketing Emailing automation Selligent Transact-SQL
ManoMano
CRM Manager Northern Europe
E-COMMERCE
October 2018 - September 2019 (11 months)
Paris, France
Mission: Management of CRM campaigns with a database of several million contacts. For France, the United Kingdom, and Germany.

CRM Platform: Selligent

Responsibilities:

- Strategic planning of campaigns in collaboration with KAM (Key Account Management) and COM (Communication) teams.
- Development of creative briefs for the Creative teams.
- Supervision of B2C newsletter flows (structure, content, routing) 4x/week
- Management of B2B newsletter flows 1x/week
- Implementation of marketing automation strategies, particularly for onboarding, NPS (Net Promoter Score), and retention via couponing.
- In-depth data analysis using tools such as Metabase and Tableau.
- Optimization of campaigns through AB testing.

Regular use of tools such as Selligent (mailing, SMS), Google Analytics, Dartagnan.io (graphics), Metabase, and Tableau.
CRM Data Analysis Web Project Management Project Management Marketing Copywriting Web Writing Newsletter Design SQL
BlaBlaCar
CRM Manager & Design
TRAVEL AND TOURISM
April 2018 - September 2018 (5 months)
Paris, France
Project "BlaBlaLines" (now BlaBlaDaily): Development of a carpooling application for short trips.

CRM Tool: Braze

Mission/Achievements:

- Design of the CRM strategy for the mobile application, covering various channels such as email, SMS, and push/in-app notifications.
- In-depth analysis of the user lifecycle and creation of a segmentation based on a revisited RFM method.
- Implementation of marketing automation campaigns
- Development of the operational plan and execution of campaigns (structure, graphics, copywriting, routing).
- Implementation of A/B tests to optimize campaign performance.
CRM Mobile marketing Customer Segmentation and Analysis segmentation Braze Emailing Email marketing marketing automation