Description

For the past five years, I’ve had the rewarding experience of building and running my own sustainable fashion startup, where I combined creative storytelling with strategic thinking to grow the brand across seven markets. This hands-on journey gave me the unique perspective of being both the strategist and the client, balancing vision with execution. Before launching my startup, I worked with global brands like Netflix, Apple, and BMW, crafting strategies that resonated with diverse audiences. This blend of entrepreneurial and agency experience allows me to create impactful brand strategies that connect brands and start-ups with their audiences in meaningful ways.

Industry field of expertise

Languages

Turkish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

PEMY
Co-founder
E-COMMERCE
January 2019 - January 2025 (6 years)
Amsterdam, Netherlands
Built and scaled a slow-fashion brand, establishing partnerships with 40+ stores across 7 countries and achieving break-even within 3 years.

Developed multi-platform campaigns to integrate cultural trends into digital marketing strategies, achieving a 20% customer return rate and a 120K monthly social media reach.

Managed client relationships with global brands like L’Oréal Paris, creating collaborative campaigns to enhance visibility and sales.

Led cross-functional teams, including designers, marketers, and production staff, to successfully launch over 120 product designs and produce 21,000+ units.

Pioneered market entry into the EU, driving 20% of annual revenue from European sales within two years.

Conceptualized special campaigns and promotions to align with store goals, achieving consistent sales growth and strengthening brand positioning.
TBWA
Strategist
January 2019 - August 2019 (7 months)
İstanbul, Türkiye
Developed and implemented brand strategies for high-profile clients such as Apple, BMW, and Unilever.

Conducted consumer behavior analysis to inform advertising campaigns.

Worked closely with creative teams to align deliverables with strategic goals.
TRIBAL WORLDWIDE
Strategic Planner & Digital Content Specialist
January 2017 - January 2019 (2 years)
İstanbul, Türkiye
Partnered with clients like Netflix, Starbucks, and Turkish Airlines to design impactful brand strategies and localized campaigns.

Identified consumer passion points and created digital content to engage audiences across key markets.

Localized Netflix go-to-market communication strategies to suit regional markets.