Freelancer profile translated to English.

Description

With over 15 years of international experience (Google, Criteo, scale-ups, and cultural projects), I support companies and organizations in developing strategic partnerships, optimizing programmatic strategies, and growing revenue.

I offer:

Definition and execution of partnership strategies (adtech, media, entertainment, SaaS).
Programmatic support: SSP, yield management, deal optimization.
International business development: Europe, US, Asia.
Consulting and networking within the digital & cultural ecosystem.

An entrepreneur at heart, I combine business rigor with creativity to help my clients achieve their goals and accelerate their growth.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Criteo
Head of EMEA SSP Partnerships
March 2017 - January 2025 (7 years and 10 months)
Paris Metropolitan Area, France
➢ Manage EMEA Commercial & Technical partnerships between Criteo DSP and EMEA key SSPs
➢ Collaborate with partners to develop innovative solutions & optimize integration to sustain revenue growth:
– Negotiate onboarding and ramp up of new RTB platforms including contract terms
– Pitch and implement new features & commercial deals with existing partners
– Work with Criteo and Partner Product teams to identify and prioritize product improvements
– Analyze and track key metrics to detect trends, opportunities and troubleshoot issues
Strategic Partnerships Product Integration (SSP / DSP) AdTech / Programmatic
CRITEO
RTB Strategy Manager
February 2015 - February 2017 (2 years)
Paris Metropolitan Area, France
• Worked as the main point of contact regarding RTB support for EMEA, APAC and Americas local BD Teams
• Collaborated closely with BI, Product, Central Sales and Technical Support teams
• Analyzed and monitored the performance of the Criteo buy on RTB platforms
AdTech / Programmatic Strategic Partnerships International Development
Adthink
Media Trader
October 2013 - February 2015 (1 year and 4 months)
Lyon, France
• Responsible to manage Adverstream's publisher's inventory on the different SSP platforms (Google, Rubicon, Adtech, District M) in lign with the ROI and media campaigns from the Advertstream marketplace - Bid management, private and preferred deals set-ups.
• Develop analysis and reporting tools to follow campaigns performances and profitability, as well as to leverage programmatic buying in order to maximize publisher's cpms and revenue
• Manage trafficking and adserving daily issues