Freelancer profile translated to English.
Back to original languageAbout Peer
I am an experienced, strategically and entrepreneurially thinking and acting project manager and executive in the field of marketing and sales. My focus is on growth, customer centricity, and digital transformation. I have extensive experience in managing teams as well as building and maintaining relationships with customers, agencies, and stakeholders in start-ups, medium-sized companies, and large international corporations in both B2B and B2C sectors. I have a hands-on mentality, am very creative, agile, analytical, and an experienced presenter and event moderator.
Industries
- Advertising agencies
- Automotive industry
- Education
- SaaS Software/IT
- Fashion
- Fintech
- Publishing
- Real estate management
- Retail
- Telecommunications
Skills and Knowledge
- Marketing and Sales Strategy: SEA, SEO, E-commerce, Demand Generation, Lead Nurturing, CRM
- Marketing Communication: Branding, PR, Social Media, Content Marketing, Events, Employer Branding
- Product Marketing and Management: Channel Marketing, Account Based Marketing, Promotions and Campaigns
- Omnichannel Sales and Business Development: Market Strategy, Market Entry Strategies
- Building and Leading Programs in Multinational Matrix Organizations
- Process Development: Customer Journey and Touchpoint Processes
- Sales Competence: SPIN, Consultative Selling
Software and Hardware Skills
- CRM/Marketing Automation: Salesforce, Pipe Drive, Hubspot, Mailchimp, Sendinblue, Marketo, Eloqua
- E-commerce/Online Performance Marketing: Google Ads & Analytics, E-Tracker, Sistrix, ubersuggest, Amazon, Apollo.io
- Collaboration and Production: Atlassian, MS Office, Miro, Asana, Canva, Pitch
- Content Management Systems: WordPress, Typo3
- Other: SaaS, Telco, Cloud Technology, AI Tools for Marketing
Leadership Experience
20 years of experience with teams of up to 20 employees. My leadership style is coaching and goal-oriented, and I am proficient in the OKR methodology.
German
Native or bilingual
Can work on-site
Munich (up to 50km)
Experience
- external.marketing / Shopconsulting.aiCMO, Head of Marketing & FounderOctober 2023 - Today (2 years and 8 months)Munich, GermanyI offer experienced, competent, external, quickly availableGrowth Expertise for Sales & Marketing .Strategy. Concept. Implementation. Team Leadership. B2B. B2C.Your ChallengesYour business needs growth NOW.Your Sales & Marketing team needs guidance and expansion NOW.You need strategy and execution NOW for Performance & Growth Hacking, Lead Generation, Key Account & Sales Management, CI & Brand Building, Product Marketing, Budget Management, Demand Generation & Nurturing, Media Strategy, Social Media Content Plan, Go-to-market Strategies, PR Management, Event Planning, Content Marketing ...My OfferThe Growth Competence you urgently need. Aligned with your business, sales, and marketing goals.I support you promptly, full-time, part-time, permanently, temporarily, on a project basis as an Interim Manager until, for example, the new Head of Sales/Marketing starts, the previous CMO returns from parental leave, during recruitment... entirely according to your needs.I have 20 years of experience and expertise in start-ups and scale-ups, medium-sized businesses, and large international corporations across various industries, so I can be productive immediately after a short onboarding.I lead teams, I support the setup and expansion of your Sales & Marketing team, and assist with recruitment and selection processes. Until you no longer need me.Current ProjectsInterim Head of Marketing Germany for an international provider of parking management• Growth Strategy Germany: Lead acquisition, marketing and sales materials• Revision of the German website: Content and SEO optimization• Setup and implementation of the growth strategy: Templates, sales materials, lead generationDevelopment of AI Shopping Assistants for Online Shops / E-Commerce• Development of innovative AI product chatbots to assist users in product selection and gather user data
- ChargeXHead of GrowthApril 2023 - September 2023 (5 months)Munich, GermanyEV Charging Infrastructure Provider Responsibilities: Marketing & Sales Strategy, Customer & lead acquisition & retention process, all revenues, external marketing communications. Leading the Sales & Marketing Team. Achievements: Hiring of new sales and marketing managers and set up of new team structure. Evaluate and onboard new agencies. Prepare IAA Mobility and other events. Create and present the Growth Plan for the successful final closing of the Series B
- fulfin - financing ecommerceHead of Sales & Marketing & Partner ManagementNovember 2021 - March 2023 (1 year and 4 months)Munich, GermanyFintech Startup Responsibilities: Revenue generation. Customer & lead acquisition & onboarding & retention process, external marketing communications. Find and manage new partners. Leading the Sales & Marketing Team Achievements: Increase of monthly revenues: + 210%, SEA Performance: + 180%, Reduction cost-per-lead: - 55% Implement tracking tool "E-Tracker" to link customer acquisition costs to lead source etc. Create and implement the first data insight feature, an e-commerce scoring model which was nominated for the E-Commerce Award: Fulfin Financial Health Index
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Education
- Master of BusinessTechnische Hochschule Augsburg1998Master of Business Administration, Marketing
- Vocational Training as Advertising Specialist, Vocational Training as Advertising SpecialistChamber of Commerce (IHK) Stuttgart1992Vocational Training as Advertising Specialist, Vocational Training as Advertising Specialist