Pedro P.

I’ve spent a decade telling stories through design. Today, I lead a team of creatives at an energy company, where every day is a balancing act between strategy, aesthetics, and emotion.

My work lives on many fronts: from campaigns that unfold on streets and screens, to events that are felt and experienced. But where I find the most joy is in the digital realm — rethinking user experience, rewriting journeys, designing interfaces that don’t just work, but speak. I’m obsessed with information architecture, those invisible details that make everything simply flow.

This past year, design transcended the screen: we opened two new offices, and I had the opportunity to lead, alongside an architecture studio, every aesthetic and functional decision of the physical space. From materials to the visual narrative of every corner.

I don’t design just to make things look good. I design to make things feel good. To make them work. To tell a story.

EN Edition

I’ve spent a decade telling stories through design. Today, I lead a team of creatives at an energy company, where every day is a balancing act between strategy, aesthetics, and emotion.

My work lives on many fronts: from campaigns that unfold on streets and screens, to events that are felt and experienced. But where I find the most joy is in the digital realm — rethinking user experience, rewriting journeys, designing interfaces that don’t just work, but speak. I’m obsessed with information architecture, those invisible details that make everything simply flow.

This past year, design transcended the screen: we opened two new offices, and I had the opportunity to lead, alongside an architecture studio, every aesthetic and functional decision of the physical space. From materials to the visual narrative of every corner.

I don’t design just to make things look good. I design to make things feel good. To make them work. To tell a story.

Pedro