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Pedro Pablo Barabino BallesterosPP

Pedro Pablo Barabino Ballesteros

Creative Copywriter Direct Response Content

€300/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pedro Pablo

I think.

Then, I write.

Persuasive concepts and texts that attract, convert, sell, and build brands. From marketing departments, SMEs, .coms, e-commerce, SAAS companies, advertising agencies, and for online entrepreneurs.

Obviously, online and offline.

Hurry up if you want us to work together.

I have 30 years plus 29 years of experience.

Take advantage of the remaining years of my working life – the best ones – before I meet the requirements to collect my full pension.

Or maybe I'm already completely loaded and I'll quit copywriting and everything else sooner – except badminton, my favorite sport –.

I bring you:

• action from reflection
• courage from common sense
• new skills from expert knowledge
• freshness enriched with experience
• optimism from realism
• creativity from responsibility

9 OUT OF 10 CONSUMERS ARE FED UP WITH ADVERTISING
The current trend in commercial communication is to talk about Pull rather than Push, Online rather than Offline, and Above rather than Below.

From experience, I can help you find synergies among so many buzzwords, ensure consumers don't ignore you (even with conventional advertising), and sell more and better.

Or, in other words, in the online world:

• differentiate yourself
• capture traffic
• convert
• and build customer loyalty

Do you want me to sell your business as I did for Scoreapps, Óscar Mayer, Bankinter, Banco Santander, BMW, Telepizza, Telefónica, MoviStar, Teatro Real, Pryca, Opel, Saab, Johnson&Johnson, Orange, Vichy, L´Oreal, PwC, SEK, CUNEF, Janssen España, Puig, Tecam, or Frumecar, to give some examples?

I write ads, as Toni Segarra says (if you don't know who he is, you probably shouldn't contact me).
And what is an ad in the exponential times we live in?
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • RSA Agency
    Copywriting / Creative / Direct Response / Content
    E-COMMERCE
    September 2022 - Today (3 years and 10 months)
    Boadilla del Monte, Spain
  • ppbarabino.com
    Senior Creative Copywriter • Web and Direct Response Copywriting • Between Jobs • Badminton Lover •
    September 2017 - Today (8 years and 11 months)
    Madrid, Spain

    • What I do: ONLINE and OFFLINE commercial communication to help brands and personal brands sell more. Creative copywriting, Direct response copywriting, Web copywriting: landing pages, sales funnels, FB, Instagram and Google Ads, VSL, e-commerce. SEO content copywriting.
    • How: By telling your story through persuasive texts that sell, with creativity, concepts, and words: what to say, how, and when.
    • Where: In the current media landscape, especially online.
    • Why: To capture the attention of potential clients or consumers. To build relationships. To maintain a conversation. To position in the consumer's mind over time. For the long term. To sell more. I am open to working:
    • Independently
    • As an employee
    • Per project
    • Remotely, on-site, or in-house
  • Scoreapps
    Web Copywriter
    November 2020 - January 2022 (1 year and 2 months)
    Madrid, Spain
    Creative copywriting for selling the company's SaaS solutions and services:
    • Facebook, Instagram, and Google Ads campaigns, YouTube Ads
    • Website copy
    • Landing pages or sales pages
    • Sales funnel copy
    • Email marketing campaigns: welcome, onboarding, daily email -Seinfeld Method-, follow-up, autoresponder, and automations
    • Video Sales Letter (YouTube)
    • SEO copywriting for company blog articles
    • Lead magnet copywriting

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Education

  • Bachelor's Degree, Visual and Auditory Image Sciences
    Complutense University of Madrid
    1987
    Licenciado, Ciencias de la Imagen Visual y Auditiva

Certifications

Skill set (20)

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