Description

Senior Strategic Partner for DTC & E-commerce. I do not just run ads; I fix the data and the strategy so you don't have to micromanage the account.

Track Record: Managed $175M+ in ad spend, generating $545M+ in revenue.

Specialization: Scaling underutilized Google Ads accounts to match high-velocity Meta spend.

Data-First: Proficient in GA4, TripleWhale, and Looker to ensure accurate attribution.

Markets: Extensive experience in USA, UK, and Australia.

I act as a "Safe Pair of Hands" for 7-figure brands, helping you scale profitably without the guesswork.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
Portuguese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Trena Digital
Senior Digital Marketing Specialist | PPC Manager &Analytics
March 2021 - Today (5 years and 5 months)
Managed a $500K quarterly budget for paid acquisition channels, optimizing spend for a 30% improvement in ROAS for multiple clients.
Managed a multi-channel digital marketing strategy for Vitamart, a Canadian supplements brand across Google, Facebook, and Bing. Oversaw an annual budget exceeding $1 million, achieving 30% year-over-year revenue growth with a targeted ROAS of 600% for two consecutive years.
Increased annual revenue for a U.S. candles brand from $1.4M to over $3.3M (+143%) in one year by managing a $400K budget across Google Ads, Facebook Ads, and Bing Ads. Collaborated closely on marketing strategy, positioning, ad creatives, and angles to optimize performance across PPC platforms.
Managed Facebook advertising campaigns for Norwood with a monthly budget of $200,000, optimizing ad performance to maximize ROI and enhance brand visibility
Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
Developed and maintained reporting dashboards for real-time performance tracking, enhancing team responsiveness.
Utilized Google Analytics and other data analysis tools to track campaign performance and adjust strategies accordingly.
Facebook Marketing Google AdWords Google Shopping Google Analytics E-commerce
Nowness Agency
Digital Marketing Strategist | PPC Manager &Analytics
November 2022 - November 2025 (3 years)
Managed a portfolio of 5+ client accounts, ensuring cohesive and targeted marketing strategies to align with their business goals.
Successfully increased revenue by 315% while maintaining a 250% ROAS for Hey Harper, a global fashion jewelry brand. Managed an annual budget of approximately $3 million in PPC campaigns, driving significant growth and strengthening the brand's global presence.
Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
Utilized Google Analytics and other data analysis tools to track campaign performance and adjust strategies accordingly.
Facebook Marketing Digital Marketing Google AdWords Google Analytics Google Shopping
PullRank Media
Senior Digital Marketing Specialist | PPC Manager &Analytics
January 2014 - September 2025 (11 years and 8 months)
Denmark
Managed a portfolio of 15+ client accounts, ensuring cohesive and targeted marketing strategies to align with their business goals
Led a team of PPC managers, directing marketing strategies for multiple clients across various industries. Achieved significant revenue growth and improved ROI through effective campaign management and strategic planning.