Pedro Girardi

• ● Strategy 2030 & Portfolio Growth: Advised a global matchmaking group on the next phase of their "Strategy 2030" project, focusing on identifying growth and profitability levers within a new demographic target segment.

○ Integrated multi-year user data for three distinct brands into a unified analytical framework to perform cohort analyses on acquisition and churn.

○ Developed a scenario-based financial model to calculate the long-term revenue impact of targeting specific market niches.

○ Delivered a comprehensive "fact base" including demographic profiles and geographic heatmaps, providing code in R for data replication.

• ● Strategic Partnership Assessment: Identified comprehensive potential value of a partnership between two publicly listed companies, including opportunity identification, synergy assessment, and strategic risk evaluation.

• ● Industrial Profitability Optimization: Estimated profitability per product line for a client in the active tourism

industry, identifying unprofitable offerings and opportunities to renegotiate B2B contracts.

○ Calculated the distribution of labor costs in a 40-person organization through on-site observations and

expert interviews.

○ Identified a savings opportunity of 7% of topline by recommending the termination of an unprofitable growth bet reliant on high-cost physical assets.

• ● Multi-Brand Strategic Review: Synthesized demographic, engagement, and monetization data across eight distinct tech brands to deliver actionable growth insights for a global portfolio strategy.

• ● Guided RB Bragantino through the ideation and planning of a new stadium, developing demand and financial

analyses and providing a recommendation to the local team and global stakeholders.

• ● Managed a project that aimed to increase attendance at RB New York's matches, identifying causes of recent attendance drop, benchmarking against regional competitors and suggesting a path to long-term growth.

• ● Led global financial planning and strategic projects for a 100+ person organization, including the assessment of new verticals and the implementation of AdTech, a big bet that became a main revenue stream.