Freelancer profile translated to English.
Back to original languageAbout Pedro
I help companies transform complex subjects and offerings into clear, consistent, and memorable brands and digital experiences.
I am involved from strategic thinking to content production, combining visual identity, web design, art direction, and generative artificial intelligence to design high-performing and sustainable brand ecosystems.
I support my clients with various issues:
• Creation and redesign of visual identity
• Art direction and brand universe
• Website design (WordPress, Framer)
• Web design and digital interfaces
• Sales presentations and communication materials
• Educational diagrams and simplification of complex topics
• Illustration, animation, and visual content
• AI-assisted creative exploration and prototyping
Some figures:
• 20+ companies supported
• 15+ websites created
• 10+ visual identities created
• 50+ communication materials produced
I have worked in sectors such as energy, real estate, construction, hospitality, and events.
My conviction is simple: good design is not just about aesthetics. It must make things more understandable, more consistent, and more memorable.
French
Native or bilingual
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- RoadpressVisual identity redesign and Landing PageTRAVEL AND TOURISMMarch 2026 - April 2026 (1 month)Marseille, FranceSupporting Roadpress in the evolution of its brand image and digital presence.Achievements:
- Redesign and modernization of the brand guidelines
- Harmonization of the brand's visual identity
- Definition of graphic principles and communication elements
- UX/UI design of a landing page dedicated to service presentation
- Creation of web mockups on Figma
- Optimization of visual hierarchy and user experience
- Rollout of the new identity across digital platforms
Objective:Strengthen brand consistency, improve online visibility, and provide a clearer and more impactful user experience. - EnergixVisual identity and website creationENERGY AND UTILITIESDecember 2025 - April 2026 (4 months)Lattes, FranceComprehensive brand creation support for Energix.Achievements:
- Logo design
- Visual identity creation
- Development of brand guidelines
- Definition of colors, typography, and graphic elements
- Creation of brand communication materials
- Website UX/UI design
- Creation of web mockups on Figma
- Development of a consistent visual universe across all platforms
Objective:Build a professional, identifiable, and consistent brand image to enhance the company's credibility and digital presence. - HL Design and BuildHead of Communication and Art DirectionREAL ESTATESeptember 2023 - February 2025 (1 year and 5 months)Montpellier, FranceAt HL Design & Build, I led the communication strategy and the creation of visual materials for several entities specializing in professional space design, intelligent infrastructure, and energy efficiency.My responsibilities included:Creation and evolution of visual identitiesArt direction for communication materialsDesign of brochures, sales presentations, and marketing contentWebsite design and redesignCreation of Figma mockups and production monitoringManagement of social media and content strategyDevelopment of the brand image for the group's various subsidiariesCollaboration with sales and technical teams to promote offerings and projectsThis experience provided me with a comprehensive understanding of branding, communication, and design, by supporting B2B companies with both strategic and operational challenges.
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Education
- Master of Art DirectionMDS - Montpellier2023Master spécialisé en direction artistique et stratégie de marque. Formation axée sur la conception d'identités visuelles, le branding, le design digital et la communication visuelle. Développement d'une approche globale permettant d'accompagner une marque de sa réflexion stratégique à sa mise en œuvre à travers des supports print et digitaux. Expertise acquise en direction artistique, webdesign, UX/UI, identité visuelle, communication et gestion de projets créatifs.