About Pedro
Strategic Operator & GTM Architect with 25 years leading commercial transformation across B2B mid-caps, scale-ups, and corporate ventures.
I bring hands-on execution experience and advisory sharpness to align vision, stakeholders, and operating rhythm across sales, product, and delivery.
My experience spans high-uncertainty contexts, multi-country
execution, and leadership roles — as CCO, entrepreneur, transformation lead, and advisor.
Spanish
Native or bilingual
English
Native or bilingual
Portuguese
Native or bilingual
French
Basic
Can work on-site
Lisbon (up to 50km)
Experience
- PathwayPrincipalMarch 2024 - Today (2 years and 5 months)Lisbon, PortugalAdvise B2B clients in industrial and infrastructure sectors on strategy execution, business transformation, commercial performance, go-to-market acceleration and AI automation.
- Partnered with CCO to drive commercial transformation across a rapidly growing industrial B2B organization, strengthening pricing, governance, and sales performance discipline.
- Schréder HyperionChief Customer Officer (CCO)June 2021 - August 2023 (2 years and 2 months)Lisbon, PortugalCarried the company’s mandate to scale SaaS business and elevate the customer experience across 50+ countries.Rebuilt the global GTM organization - Sales, Success, Delivery, and QA - driving alignment, delivery quality, and a culture of ownership. Embedded governance, revamped support, and rolled out testing at scale. Drove local team engagement in 15 priority markets for stronger field traction and execution ownership - improving commercial KPIs across the board.→ Achieved 3× growth on core portfolio, 2× on ancillary lines, +15pts in NPS, and +30% in team engagement.
- UVA.wine | BabyIDCo-Founder & CEOFebruary 2018 - July 2020 (2 years and 5 months)Madrid, SpainCo-founded and led two ventures at the intersection of tech, strategy, and impact (UN SDG 16.9).Defined business models, aligned stakeholders, and shaped GTM under uncertainty. Structured PMF discovery, stakeholder incentives, and ecosystem engagement. Diagnosed governance and IP risks; led SHA design and mediated founder-investor conflict amid team misalignment.→ Raised €350K, built €2M investor pipeline, onboarded 70+ wine-makers, and secured field trials with a public hospital and a NGO in Africa.
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Education
- Full time MBAIMD Business School2008Full time MBA
- General Management post-graduate studies, Business AdministrationUniversidade Católica Portuguesa2003General Management post-graduate studies, Business Administration