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Paychimuthu Jaya PavithraPJ

Paychimuthu Jaya Pavithra

RETAIL MARKETING - PRODUCT MANAGER - CRM EXPERT

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paychimuthu

🚀 Luxury Retail Marketing & Brand Experience Consultant
MBA in Luxury Marketing & Management, I support brands and companies in optimizing their retail performance, their activation strategy, and improving customer experience.
With strong field experience in premium and travel retail environments, I work at the intersection of strategic marketing and commercial execution to transform a brand's presence into a concrete growth lever.
💡 What I bring to my clients:
• Performance-oriented retail strategies development
• Brand activation & storytelling at the point of sale
• Customer journey optimization and conversion rates
• Analysis and improvement of commercial performance
• CRM & customer loyalty
• Product positioning and premium strategy
🎯 Types of projects I enjoy:
Brand launch or repositioning
Optimization of customer experience in stores or travel retail
Structuring marketing strategies for SMEs and emerging brands
Business development and growth in a competitive environment
🌍 My approach
Pragmatic, results-oriented, and culturally agile (France / International), I combine strategic vision with operational field understanding to generate measurable impact.
My goal: to help brands transform their image into sustainable performance.
  • English

    Native or bilingual

  • French

    Fluent

  • Tamil

    Native or bilingual

  • Telugu

    Native or bilingual

  • Urdu

    Native or bilingual

  • Malayalam

    Native or bilingual

  • Hindi

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • UNANIME
    Brand Ambassador
    LUXURY GOODS
    January 2023 - Today (3 years and 5 months)
    Paris, France
    Heritage, authenticity, and emotional value. I champion sustainable brand growth by supporting responsible, traceable, and B-Corp-aligned projects, as well as IFA-driven initiatives that elevate the quality and responsibility of brand experiences and consumer habits.
    My work connects every touchpoint: from understanding a brand’s origin and supply chain to translating its purpose into meaningful customer experiences.
    I create the spark that drives consideration, and I transform interest into lasting brand affinity.
    Thanks to my MBA in Luxury & Brand Management and my on-field expertise within the airport retail ecosystem, I’ve developed a strategic and experiential approach: I become the voice of the brand, ensuring consistency, credibility, and customer trust.
    My path today is guided by long-term growth, continuous learning, and building brands with purpose.

    A unique journey within premium and luxury brands, shaped by heritage, authenticity, and emotional value.
    I contribute to sustainable growth by supporting responsible, traceable projects aligned with B-Corp approaches, as well as IFA-driven initiatives aimed at improving the quality and responsibility of brand experiences and consumer habits.
    My work connects every touchpoint: from understanding a brand's origin and supply chain to translating its purpose into meaningful customer experiences.
    I create the spark that generates interest and transform that attention into genuine brand loyalty.
    Thanks to my MBA in Luxury Management and my field expertise within the airport ecosystem, I have developed a strategic and experiential approach: I become the voice of the brand, ensuring consistency, credibility, and trust.
    My path today is guided by long-term growth, continuous learning, and building brands with purpose.
    travel retail Branding & Identity Retail Marketing Corporate strategy
  • MANGO GARE
    Intern (Retail and Stock)
    January 2022 - January 2023 (1 year)
    Merchandise cleaning, assisting store customers and fitting rooms, Sales, styling, labeling, scanning, stock management, maintaining store cleanliness, delivery and stockroom.
    A unique journey within premium and luxury brands, shaped by heritage, authenticity, and emotional value.
    I contribute to sustainable growth by supporting responsible, traceable projects aligned with B-Corp approaches, as well as IFA-driven initiatives aimed at improving the quality and responsibility of brand experiences and consumer habits.
    My work connects every touchpoint: from understanding a brand's origin and supply chain to translating its purpose into meaningful customer experiences.
    I create the spark that generates interest and transform that attention into genuine brand loyalty.
    Thanks to my MBA in Luxury Management and my field expertise within the airport ecosystem, I have developed a strategic and experiential approach: I become the voice of the brand, ensuring consistency, credibility, and trust.
    My path today is guided by long-term growth, continuous learning, and building brands with purpose.
  • STAGE: Eslsca Business School
    Student Experience and Administration Team
    EDUCATION AND E-LEARNING
    January 2022 - October 2022 (9 months)
    Paris, France
    Respond to all emails in the internship mailbox. Collect internship details via mail and Google Form. Draft the internship agreement and have it signed by all parties. Sign the P.O. signature for the school's director.
    Collect the contact details of all students from digitized documents and enter them into the school's Excel database.

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Education

  • PARIS MARSEILLE
    2017
  • MBA 2
    ESLSCA Business School
    2023
    MBA 2

Skill set

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