Freelancer profile translated to English.
Back to original languageAbout Pierre-Alexandre
A true Digital Swiss Army Knife, I have worked from acquisition to conversion and beyond, touching on SEO, Adwords or Google Analytics while remaining focused on the conversion itself and how to make it qualitative.
I built my experience in startups (Foodette, Evaneos) but also in larger groups (Accenture/Google).
Today, I exploit online data of all kinds to achieve growth and ensure that the whole team understands what lies behind it.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- EVANEOSCRO Project ManagerTRAVEL AND TOURISMSeptember 2017 - July 2018 (10 months)Paris, FranceWithin the Lead Generation team, I worked on the analysis of Evaneos' 11 markets/sites.The idea was to measure the performance of our key pages and understand the pain points of our users. The objective was therefore to generate more leads of better quality, increasing the value generated thereafter. My tools of choice were Google Analytics (360) & Content Square.This also implied a significant part of A/B Testing.Indeed, once the pain points have been identified, they must be prioritized and tested, and this also involves project management with the developers and the UX team.
- FoodetteDigital Acquisition ManagerHEALTH AND WELLNESSSeptember 2016 - September 2017 (1 year)Paris, FranceInitially the only digital representative in this startup, I was in charge of paid acquisition first, before moving on to acquisition in general, traffic management and the structuring of our tools.As Foodette is a Pure Player, it was important to ensure the consistency and efficiency of our internal structure. This involved creating dashboards via Data Studio or Google Sheets, but also introducing Slack into our daily lives and thinking about a digital communication strategy.The work was therefore done on several levels, always with a growth objective, whether to generate it or to measure it.
- AccentureAdwords Optimizer at GoogleE-COMMERCEFebruary 2016 - August 2016 (6 months)Dublin, Ireland
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Education
- MBA Web BusinessESCEN Paris2018
- Bachelor's degree in Management SciencesNanterre University - La Défense2015