About Pavle
Serbian
Native or bilingual
English
Fluent
Experience
- NIS J.S.C. (Gazprom Neft subsidiary),Senior Product & Go-to-Market ManagerENERGY AND UTILITIESJune 2019 - Today (7 years and 2 months)Belgrade, SerbiaLed 200+ product launches across 9 international markets with end-to-end GTM responsibility. Managed annual budgets of €3-5M with full P&L accountability, reducing procurement costs 15-20%. Directed cross-functional teams of 50+ stakeholders including C-level executives. Developed 3-year product roadmaps and defined requirements based on market research and consumer insights. Led ESG reporting and sustainability product positioning. Collaborated on digital product development including corporate website redesign and technical tools.
- NIS J.S.C. (Gazprom Neft subsidiary)Product Strategy Lead – Consumer Products PortfolioENERGY AND UTILITIESMarch 2014 - May 2019 (5 years and 2 months)Belgrade, Serbia
- Product Positioning: Owned product positioning strategy and brand architecture across 5+ product lines, defining value propositions and competitive differentiation
- Market Expansion: Directed product launches into 3 new markets, including market analysis, go-to-market planning, and performance tracking
- Rebranding & Product Refresh: Led complete product portfolio rebranding initiative impacting 2+ million customers across 9 markets, managing change management and stakeholder communication
- Product Performance Optimization: Conducted ongoing product audits and competitive assessments using market research and consumer polling data, implementing improvements that increased brand awareness by 25% and customer engagement by 30%
- NIS J.S.C. (Gazprom Neft subsidiary)Program Manager – Strategic PartnershipsENERGY AND UTILITIESFebruary 2009 - February 2014 (5 years)Belgrade, Serbia
- Program Management: Executed 50+ strategic partnership programs annually with international brands, managing deliverables, timelines, and stakeholder expectations
- ROI & Impact Measurement: Developed KPI frameworks and measurement systems to assess program impact, demonstrating 20-30% ROI improvement on sponsorship investments
- Activation Strategy: Created activation roadmaps translating partnership agreements into executable programs with clear milestones and success metrics
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Education
- Google Project Management: Professional Certificate2025Google Project Management: Professional Certificate
- Bachelor of Business Administration (BBA)Faculty of International Management2004Bachelor of Business Administration (BBA)