Description

Mobile Growth & User Acquisition Lead with a strong focus on data-driven decision-making, full-funnel growth, and mobile product marketing.

I specialize in analyzing performance data at both granular and high-level strategic levels, identifying growth opportunities, and turning insights into clear acquisition, creative, and product marketing actions. My experience covers user acquisition across all major mobile channels, including paid social, ad networks, search, influencer/creator campaigns, cross-promotion, and organic growth.

I combine hands-on UA expertise with a broader growth mindset: testing new channels, exploring unconventional acquisition opportunities, improving funnel efficiency, and finding scalable ways to grow mobile products. I have strong experience managing creative strategy from ideation to testing, including concept development, performance analysis, iteration planning, and coordination with creative teams.

My profile also includes product marketing, ASO, SEO, store conversion optimization, positioning, and go-to-market support for mobile games and apps. I work comfortably across acquisition, analytics, creatives, product, and business goals, with a focus on sustainable, measurable growth.

Industry field of expertise

Languages

Russian
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

ZeptoLab UK Limited
Marketing/Product Marketing Lead
May 2019 - Today (7 years and 1 month)
• ● Owned global marketing strategy across iOS & Android, aligning UA, creatives, and live-ops to revenue and LTV targets.
• ● Built UA structure and reporting framework, improving D1+ ROAS predictability and budget efficiency.
• ● Creatives production strategy
• ● Led 5-person UA team, marketing analytics and 3 creative producers; mentored performance managers across EU
• ● Coordination of processes: analytics, live-ops, creatives production
• ● New UA channels onboarding & testing
• ● Marketing frameworks design & execution
• ● Profitable execution of UA strategy of averagely $1 m budget monthly
Mobile marketing Public relations Growth hacking SEO Data analysis
ZeptoLab UK limited
User Acquisition Head/Lead/Manager
December 2014 - May 2019 (4 years and 5 months)
• ● Profitable user acquisition across iOS, Android, Amazon, and Windows Phone. Global markets.
• ● Led all company advertising network relationships and performance operations.
• ● Acquired 50M+ users globally.
• ● Delivered full-stack marketing support from prototype to global launch. Example: supported C.A.T.S. from prototype stage to 200M+ users and Best Game of the Year awards (Google Play & App Store).
• ● Managed and optimized soft-launch experiments.
• ● Owned cross-promotion strategy across portfolio titles.
• ● Managed ASO & SEO initiatives.
• ● Developed and maintained strategic advertising partnerships.
• ● Led creative A/B testing and performance optimization.
• ● Main KPI: ROI-positive acquisition campaigns.
• ● Industry: Gaming development.
My.com
User Acquisition Manager
September 2014 - December 2014 (3 months)
• ▪ Acquisition of new users for mobile apps on iOS/Android/Amazon platforms worldwide.
• ▪ Applications Appstore and search optimization.
• ▪ Acquisition of users for desktop apps.
Business or sector Mobile and Desktop Gaming