Freelancer profile translated to English.
Back to original languageAbout Paul
Looking to skyrocket your e-commerce with performance-driven ads? You're in the right place 👇
🕰️ 9 years of ad experience
💵 +€1.5 million in ad spend managed
🛒 +45 e-commerce businesses supported
⭐ Trained by the best (Bruno Guyot, Dara Denney, Coudac, Matthieu Tran-Van)
🤝 Average collaboration of 2.5 years
👀 Global vision of acquisition strategy
🧠 A strategic and creative advertiser profile
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Hello, I'm Paul Varlet, an expert in paid acquisition strategy for e-commerce.
Since 2016, I've been helping ambitious brands at every stage of their growth by developing high-performance ad campaigns.
What I do best operationally:
✅ Performance Manager: Complete management of your ad campaigns (Google, Meta, TikTok, YouTube) to maximize your qualified traffic.
✅ Creative Strategist: Design and testing of creatives that capture attention and convert clicks into buyers.
✅ Analysis of advertising data and attribution tools to prioritize investments where they matter.
✅ Implementation of tracking (Pixel, Server-side, API, Triplewhale) to make data-driven decisions, not based on intuition.
What I do best in consulting:
💡 Optimization of sales funnels to increase your conversions and boost your ROAS.
💡 CRO recommendations to capture every missing percentage.
💡 Refine your customer knowledge to improve your marketing resources (copywriting, offers, ad angles).
Some client references: Anna Velazia, Flytex, Naturapi, Ecole Hexagone, Lumia, Alberto motors, Gentille Alouette, Millow, Adopte un brasseur, Groupe Icones, Psynergy, Trendyliss.…
If you're looking to stand out and scale your e-commerce, contact me.
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The next steps:
1. Written exchange to understand your needs
2. Discovery video call (30 min) to understand your needs in detail
3. Proposal validation = mission launch
English
Fluent
French
Native or bilingual
Can work on-site
Clermont-Ferrand (up to 50km), Clermont-Ferrand (up to 50km), Lyon (up to 50km), Paris (up to 30km), Lille (up to 15km)
Experience
- Flytex
On Malt
Performance Manager x Creative Strategist - Google Ads & Meta AdsE-COMMERCESeptember 2024 - Today (1 year and 9 months)✔️ Creation and setup of advertising campaigns on targeted channels✔️ Continuous optimization of campaigns (A/B testing, campaign structuring, acquisition strategy, targeting, ad copywriting, LP, technical setup, geo-targeting, audiences, etc.)✔️ Consulting: landing page, acquisition strategy optimization, acquisition funnel, commercial offer, retention strategy, site UX/CRO, growth marketing✔️ Daily monitoring of KPIs and spend✔️ Weekly reporting via meetings✔️ Monitoring of advertising platform evolution✔️ Monitoring of paid acquisition strategies✔️ Definition of avatars and marketing angles✔️ Participation in the design of creative concepts and content (formats, trends, scroll-stoppers, hooks, headlines, design…)✔️ Collaborative tool for creative production✔️ Assistance with creative production briefs✔️ Inspiration board via Foreplay✔️ Creation of headlines and ad copywriting✔️ Supervision and validation of ad production✔️ Reporting of creative performance✔️ Monitoring of advertising concept trends - PsynergyAcquisition Consultant Google Ads - Youtube Ads - Meta AdsFebruary 2024 - March 2024 (2 months)Development of the acquisition strategy on ad channels.Mission scope:- Audit of Google Ads and Meta Ads accounts- Complete takeover of ad accounts (campaign structures, targeting, LP, copywriting, settings)- Consulting on website and LP CRO- Creation of custom tools to facilitate collaborative work on ad visual production- Participation in creative strategy to find and produce new ad concepts- Campaign management (KPI monitoring, optimizations, strategy adjustment recommendations...)
- École HexagonePart-time Paid Acquisition ManagerEDUCATION AND E-LEARNINGJanuary 2024 - Today (2 years and 5 months)Clermont-Ferrand, FranceCollaboration as an extension of the team to support the school in its acquisition efforts for SEA and Social Ads channels.In collaboration with management and the marketing team, I worked on the following:- Creation of the paid strategy- Overhaul of account structures- Tracking setup with GTM- Hubspot / Google Ads integration- Optimization of advertising campaigns- Landing page optimization- Co-creation of social ad visuals- Co-creation of acquisition strategies- Consulting on their growth marketing
Reviews
H
Hugo
SPARK
Reviewed on 10/22/2024
TOP GUN MEDIA BUYING! I recommend Paul, he helped us develop Google and YouTube Ads, then took on the role of creative strategist during the critical Q4 period for the Flytex brand.
Vincent
École Hexagone
Reviewed on 3/14/2024
Paul listened carefully to understand our business and the specific challenges of the education sector. We have seen real progress in our digital marketing strategy and SEA ads on Google and Meta. The results are already showing!
Recommendations
VV
FU
+3
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Education
- Master 2 E-commerce Management and Multichannel StrategiesIdrac Lyon2016
- BTS Management of Commercial UnitsLes Chassagnes Oullins2011
Certifications
- Google Ads CertificationGoogle
- Facebook Blueprint Certified PlannerFacebook