Freelancer profile translated to English.

Description

Paul van Vliet (Bergen NH, 1983) graduated cum laude as a Dutch language and literature scholar, and found his way as a creative and brand strategist in advertising from 2013 onwards. At leading agencies (TBWA\, Sunshine and Sausages, iO) as well as freelance, under his own name, he became highly skilled in building iconic, relevant brands and strengthening the connection between brands and their audiences - preferably in a social context.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Avans Hogeschool
Creative Strategy, Campaigns and Storytelling
EDUCATION AND E-LEARNING
November 2024 - Today (1 year and 8 months)
Breda, Netherlands
Avans University of Applied Sciences is one of the largest universities of applied sciences in the Netherlands. For Avans Academy (the division for lifelong learning) and initial education, I was responsible for brand strategy, campaign development, and copywriting.

Tasks and responsibilities:

- Brand architecture and positioning for multiple educational divisions
- Campaign development for initial education (full-time, part-time, dual)
- Campaign development for Avans for Professionals (lifelong learning)
- Copywriting for campaigns, web pages, and external communication
- Collaboration with the internal design team and external agencies
Stakeholder Management Storytelling Branding & Identity Brand Strategy Copywriting
Nationaal Fonds Kinderhulp
Initiator, Concept Developer, Storyteller
CULTURE
December 2024 - Today (1 year and 7 months)
Deventer, Netherlands
Kinderzwerfboek is a national network of volunteers and book exchange cabinets with free children's books in neighborhoods throughout the Netherlands. For the further development to KZB 2.0, I was responsible for strategy, positioning, and fundraising.

Tasks and responsibilities:

- Program architecture for KZB 2.0, including approach for target neighborhoods
- Funding strategy: fund analysis, prioritization, and subsidy applications (including NPL Extra Contribution €1.85M)
- Partnerships with implementing parties and municipal support for community activation
- Academic collaboration via RFP process with the Amsterdam University of Applied Sciences
- Positioning towards the Stichting Lezen (Reading Foundation) and the library network

Result:

Funding applications pending, academic partners on board, stronger positioning in the national reading field, a much clearer picture for the management team of the project's value/potential - and ultimately: an intervention that gets more children in more target neighborhoods reading more often.
Stakeholder Management Copywriting Storytelling Connecting Analytical
SnelStart BV
Content Strategist Digital Security
SOFTWARE PUBLISHING
November 2024 - December 2025 (1 year and 1 month)
Alkmaar, Netherlands
SnelStart is a Dutch provider of accounting and business software for SMEs. As a content strategist, I was responsible for the strategic design of content development and communication in the context of digital security.
Market Research Ideation Storytelling Brand Positioning Cybersecurity