Freelancer profile translated to English.
Back to original languageAbout Paul
My motto: no good acquisition without a reliable analytics and media tracking ecosystem.
Below is an overview of what you can ask me:)
- Analytics strategy (measurement plan) and configuration of your web and mobile tracking (Google Tag Manager, Google Analytics, Firebase, Adjust, Appsflyer, etc.)
- Management of analytics and media tags
- Data analysis
- Definition of a tailor-made roadmap and prioritization of subjects (Analytics VS Acquisition VS CRO VS etc.) in accordance with your specific business challenges.
- Definition of your strategy and media mix
- Configuration of media tracking
- Tree structure of SEA, Social Ads, etc. campaigns
- Configuration and piloting of campaigns
- Definition of your KPIs (cf measurement plan)
- Creation of dashboards and reporting models (Google Data Studio, Custom Reports, etc.)
English
Fluent
French
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 100km), Lille (up to 100km), Marseille (up to 100km), Bordeaux (up to 100km)
Experience
- EdgeAngelAssociate - Analytics and Webmarketing ExpertCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Paris, FranceAnalytics strategy and configuration of your web and mobile tracking (Google Tag Manager, Google Analytics, Firebase, Appsflyer, etc.), analysis of your data and reporting (Google Data Studio, etc.), webmarketing strategy, conversion rate optimization, SEA, Social Ads, SEO.EdgeAngel supports you in defining and implementing a tailor-made roadmap in accordance with your specific business needs.
- BonneGueuleGrowth Marketing ManagerFASHION AND COSMETICSSeptember 2014 - December 2016 (2 years and 4 months)Paris, FranceTracking Analytics and media (Google Analytics - Google Tag Manager)AcquisitionFB Ads & Native Ads (6K optin/month) + CPA optimization + SEO + implementation of procedures + technical optimizations (Botify) + proofreading of content + removal of Google penalty (following black hat) - Partner relationship managementActivationImplementation of personalized popins + onsite banners - TestsA/B (Optimizely / AB Tasty) - LP creationRetentionCreation + integration of weekly newsletter - Mail sequencesautomatic and behavioral (abandoned cart reminder, reminderinactive customer, onboarding sequence)RevenueA/B tests of sales pages, reassurance, etc.
- Planète MedDevelopment DirectorHEALTH AND WELLNESSJanuary 2017 - December 2017 (1 year)Paris, France
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Education
- Master 2 Strategic MarketingMaster 2 Strategic Marketing-Institut Mines Télécom-20112011
Certifications
- Google Analytics individual qualificationGoogle2020
- Google Ads Video Advertising CertificationGoogle2020