Freelancer profile translated to English.
Back to original languageAbout Paul
SEO & B2B Acquisition Consultant, I help SMEs transform their website into a real commercial lever.
My work is not limited to "bringing traffic", but to positioning your company in the top 3 Google for your key queries, to generate concrete inbound requests, without relying solely on prospecting or advertising.
I mainly intervene on:
Technical SEO (audit, corrections, structure, indexing)
Keyword strategy & business positioning
Content optimization & SEO writing focused on conversion
Results tracking & commercial management of the SEO channel
I work directly with managers, in a clear, structured, and results-oriented manner.
My goal is simple: +15% revenue generated by the site every 120 days.
French
Native or bilingual
English
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- 3D ConcreteSEO/SEA ConsultantARCHITECTURE AND URBAN PLANNINGMay 2025 - Today (1 year and 1 month)Lyon, FranceSupport for 3D Concrete, a specialist in concrete 3D printing, in the strategic redesign of its landing page for reception desks.Objective: generate qualified leads for a fundraising round.Scope of the mission:UX, SEO, and conversion audit of the existing pageSemantic analysis and search intent researchEditorial & structural recommendations (SEO + persuasion)Implementation of the tracking plan (conversions)Creation & management of Google Ads campaignsWeekly performance monitoring and optimization🔁 Recurring mission with monthly reporting and continuous adjustments.
- HypermapSEO and Growth Marketing ConsultantCONSULTING AND AUDITSApril 2025 - Today (1 year and 2 months)Lyon, FranceMission: strategic SEO structuring to generate qualified B2B trafficComplete audit of the existing site: performance, structure, contentRedesign of the SEO architecture around use cases (large accounts, territories, energy, etc.)Semantic structuring of key pages (title/meta tags, Hn, internal linking)Identification of keywords with commercial potential and optimization of pages accordinglyRecommendations on content formats to create to capture business intentObjective: make Hypermap a visible site on Google for the right prospects, and move away from a showcase-only approach.
- CTRetraiteSEO and Growth Marketing ConsultantCONSULTING AND AUDITSFebruary 2025 - Today (1 year and 4 months)Lyon, FranceMission: SEO Consultant – strategic website redesign to improve visibility on searches related to high-end retirement planningComplete site audit: technical performance, indexing, content structure, semantic coherenceSEO repositioning around queries actually used by executives, liberal professionals, and late-career employees (e.g., "executive retirement assessment", "executive retirement liquidation", "quarter purchase")Fine-tuning of SEO tags (title, meta description, Hn) and restructuring of key pages to strengthen their relevance in Google's eyesRedesign of the site architecture and internal linking to clarify navigation and promote high commercial potential pagesEditorial support: recommendations for high-impact content, differentiating from competing firms or large automated platformsObjective: strengthen CT Retraite's position as a high-end retirement optimization reference, and generate qualified leads without relying on paid campaigns or word-of-mouth.
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Education
- Bachelor of Business ManagementIFAG Lyon2021