Freelancer profile translated to English.

Description

Hello! My name is Paul, I'm 29 years old and I help brands reach their targets and objectives through influence.

For over 5 years, I've been assisting my clients in devisingimpactful strategiesand managinghigh-performing campaignsfor image, visibility, and conversion.

My time in agencies with major brands (Ghd, Rose Festival, Paco Rabanne, La Redoute, The Sims 4, Make My Lemonade...) has allowed me to builda solid network of content creatorsand, above all, to forge genuine human relationships with them, based on trust and respect for partners.

Performance and organization-oriented, I enjoy structuring processes, setting a clear framework, and moving forward with a concrete, results-driven vision.

I can assist with:

Project management
Creative and strategic thinking
Developing influencer lists
Analyzing campaign results
Building relationships with creators during events, shoots, or other activities.

Looking forward to connecting!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

AGENCE : JOURNEY STUDIO
Head of Influencer Projects
PRESS AND MEDIA
November 2023 - November 2025 (2 years)
Paris, France
Key Clients:GHD, Rose Festival, Make My Lemonade, Maison123...

Responsibilities:
Supervision of the agency's Brand Department
Strategic and creative recommendations for pitches.
Client relationship management and retention.
Identification of business opportunities.
Mentoring interns and junior staff.
KPI analysis, report creation, and client presentations.
Influencer Project Management KPI Monitoring Influencer Relations Influence Strategy Team Management
AGENCE : FOLLOW
Senior Influencer Project Manager
PRESS AND MEDIA
September 2021 - November 2023 (2 years and 2 months)
Paris, France
Key Clients:Paco Rabanne, L’Oréal, GHD, EA Games, La Redoute

Responsibilities:
Strategic and creative recommendations for pitches.
Client relationship management and retention.
Identification of business opportunities.
Operational management with clients and influencers.
Mentoring interns and junior staff.
KPI Monitoring Influence Strategy Influencer Relations Influencer Project Management Influencer Marketing
AGENCE : AUDITOIRE
Junior Influencer Project Manager
PRESS AND MEDIA
March 2020 - September 2021 (1 year and 6 months)
Paris, France
Key Clients:Drunk Elephant, Lancôme, Huawei, Fred Jewelry

Responsibilities:
Strategic influence recommendations.
Operational management of influence campaigns.
Negotiation of influence budgets.
Monitoring activities with content creators.
Client support.
Influencer Marketing Influencer Relations KPI Monitoring Influencer Project Management Influence Strategy

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Master in Influence
ISCOM PARIS
2020
Master en Influence
Bachelor's degree in Business Information and Communication
UNIVERSITÉ PARIS 8
2019
Licence d'information et communication des entreprises

Paul Riou

Project Manager & Influencer Consultant

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