Freelancer profile translated to English.

Description

With 10 years of experience in B2B marketing, I have a dual role in marketing and project management, having also worked for 3 years in a consulting firm. I completed my professional training with a Specialized MBA in digital marketing to better understand digital challenges, and have led various projects, such as the redesign of Greenled.fr, the creation of grandbains.fr, and supporting a client with their Google Ads account management.

Languages

English
Fluent
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km), Lyon (up to 30km)

Tereva
Category Manager
RETAIL (SMALL BUSINESS)
October 2013 - December 2018 (5 years and 2 months)
Bourg-en-Bresse, France
Management of a team of 3 people. Web Marketing: - Definition of the assortment on the company's e-commerce site - Work on SEM to improve product visibility online - Implementation of emailing campaigns with e-marketing teams. Definition of the product offering and implementation of dedicated marketing tools: - Expo Bain catalog (40,000 copies) - Catalog Solutions for Accessibility (10,000 copies) Sourcing products for the private label. Redesign of product ranges. Implementation of the strategy and deployment of tools for the 50 showrooms: - Internal reporting tool (monitoring of turnover/margin) - Implementation of 3D software (30 showrooms equipped). Development of cross-channel for showrooms: - Creation of the website www.grandbains.fr - Implementation of online 3D software.
Marketing Marketing Research Project Management
DXC Technology
Senior Consultant
CONSULTING AND AUDITS
May 2010 - September 2010 (4 months)
Assignments in the financial services and energy sectors (BNP, Natixis, Caisse des Dépots, GRT Gaz). Project management (risks, costs, deadlines). Drafting of Project Management Plan and Quality Assurance Plan. Process modeling and optimization. Workshop facilitation.
Project Management AMOA Facilitation