Freelancer profile translated to English.
Back to original languageAbout Paul
360° Art Director specializing in Branding, Motion Design, and Webdesign, I help brands create distinctive, coherent, and high-performing visual universes.
My approach: combining strategy, aesthetics, and high-level production to design strong identities and impactful campaigns.
I work on:
• Brand identities & rebranding (logos, style guides, guidelines)
• 360° campaigns (social, print, digital, DOOH, video)
• Motion design & 3D (social media content, branding packages, short spots)
• Webdesign / UI (Figma – landing pages, design systems, interfaces)
I love working on projects where creativity serves a clear objective:
→ strengthen a brand,
→ launch a product,
→ clarify an identity,
→ produce premium content that stands out.
My goal: to bring a senior Art Director's vision, propose strong ideas, and deliver impeccable productions, whether it's a complete branding, a campaign, or a digital strategy.
If you are looking for a freelancer capable of thinking, designing, and producing with high standards: let's talk.
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Agence BradfordArt DirectorFebruary 2021 - February 2025 (4 years)Lille, France
Role & Scope
- Art direction on 360° campaigns: social media, print, digital, DOOH, video.
- DA Lead on several key accounts and global creative support for the agency.
- Cross-functional interventions: conception, execution, production monitoring, and team support.
Main Missions
- Creative conception: mood boards, key visuals, narrative axes, campaign concepts.
- Visual identity development: logos, graphic charters, guidelines, graphic systems.
- Creation of templates and operational kits for social media, newsletters, banners, and websites.
- Conception and rollout of annual campaigns: commercial operations, activations, partnerships.
- Print & digital production: advertising, brochures, store branding, social media content.
- Motion design & video: 2D/3D animations, branding packages, special effects, editing, sound design.
- Webdesign: landing pages, UI design, interface systems (Figma).
- Production monitoring: creative project management, coordination of graphic designers/copywriters/developers, quality control.
- Collaboration with internal teams and clients: briefs, recommendations, presentations, adjustments.
Key Skills
- 360° AD (print + digital + social + video)
- Branding & identity
- Motion design / 3D
- Webdesign & UI
- Creative management & team coordination
Brands & Sectors
Flunch(360° campaigns,Warner Brospartnerships),Heytens(identity & communication overhaul),Carrefour(Olympic Games animations),LOSC(ticketing & transfer window campaigns, advanced motion),Décathlon/Kipsta(branding & mascot),Royal Canin(Social media),Easy Cash(Print & social media). - Garchette CommunicationArt Director InternJune 2020 - September 2020 (3 months)Saint-Omer, France
Role & Scope
- DA Assistant in the creative studio of a communication agency focused on print and signage.
- Global creative support for the agency.
- Cross-functional interventions: conception, execution, production monitoring.
Main Missions
- Creative conception: mood boards, key visuals.
- Visual identity development: logos, graphic charters, guidelines, graphic systems.
- Conception and rollout of print documents: commercial operations, activations, partnerships.
- Print production: advertising, brochures, truck and car wrapping.
- Collaboration with internal teams and clients: briefs, recommendations, presentations, adjustments.
Key Skills
- Print Art Direction
- Visual Identity
- Packaging
Brands & Sectors
S-PASS TSE, Sceneo, Artisan, Médical, Domaine public, BTP. - Paul Petit360° Art DirectorJanuary 2021 - January 2025 (4 years)Lille, France
Role & Positioning
- Freelance art director involved in conception, visual identity, motion design, and web design.
- Full support: creative strategy → design → production.
- Ability to manage end-to-end projects or integrate into an existing team (studio, marketing, production).
Main Missions
- Global art direction: definition of visual universes, editorial lines, campaign concepts.
- Branding & identity: creation of logotypes, graphic charters, typography, iconography, complete guidelines.
- Production of 360° content: social media, advertising, print, videos, DOOH, digital assets, template kits.
- Motion design & 3D: animations, transitions, video branding packages, short spots, animated social media content.
- Webdesign: UI design, landing pages, coherent interface systems (Figma).
- Creation of marketing materials: newsletters, banners, display kits, commercial dossiers.
- Production monitoring: selection and creative management (graphic designers, editors, developers), feedback management, quality control.
- Integration of creative AI: workflow optimization, asset generation, voice-overs, 3D pre-visualization.
Key Skills
- 360° AD (print, digital, video, social media)
- Branding & visual storytelling
- Motion design / 3D
- Webdesign / UI
- Creative management & project piloting
Client Types & Sectors
Communication agencies, retail, food, sports, entertainment, fashion, tech, emerging brands, and SMEs looking to structure or modernize their identity.
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Education
- Master of Art Direction & Digital CommunicationE-artsup2023Master Direction Artistique & Communication digitale
- Bac STI2D SIN (Science and Technology for Industry and Sustainable Development - Innovation and Digital Systems)Lycée Blaise Pascal2018Bac STI2D SIN