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Paul MourePM

Paul Moure

Expert Ecommerce CRO| Audit CRO, Data, UX, AB test

€500/day
15 projects
Paris, FR
3-7 years
E-commerce
CRO
Conversion Rate Optimization
A/B Testing
E-commerce CRO Audit

Average response time: 1 hour

Freelancer profile translated to English.
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About Paul

Low conversion rate on your e-commerce site? You are on the right CRO profile.


👨🏻‍💻 E-Commerce Expert for 7 years
🛒 E-Commerce CRO Consultant / E-Commerce Project Manager
⚙️ Specialized in CRO (Conversion Rate Optimization)
🏅 100% positive reviews (+ 20 satisfied clients)
🔥 Certified Super Malter
⚡️ Minimum +20% conversion on your e-commerce without increasing your costs
🗣 My motto: "Deliver as much as possible, and as well as possible!"

HOW CAN I HELP YOU?

To improve your conversion rate, I intervene in 2 ways:

▸ **E-Commerce CRO Audit**:

◽️ Quantitative and qualitative data analysis
◽️ Onsite heuristic analysis (UX + CRO)
◽️ Complete sales funnel analysis
◽️ With mock-ups and concrete examples

▸ **CRO Project Management**:

◽️ Support in implementing CRO and UX recommendations
◽️ E-commerce project management (implementation, redesign, team management, ...)
◽️ A/B testing
◽️ User testing

WHY HIRE ME?

✅ I understand the core challenges of e-commerce businesses
✅ Always staying updated on the e-commerce sector! Live Shopping, AI, sound familiar?
✅ I am 100% invested in my mission, regardless of the client's budget!
✅ Flexible, responsive, and proactive

MY SKILLS

👉 CRO conversion rate optimization
👉 E-commerce project management
👉 E-commerce CMS: Shopify, Prestashop, WooCommerce, Sylius
👉 Google Analytics, Google Search Console, SemRush
👉 Hotjar, Clarity, CrazyEgg
👉 A/B testing
👉 Reporting

CLIENTS ACCOMPANIED IN CRO:

E-commerce: K-Way, John Lobb, Planète Croisière, Anäu Paris, The Hoard, TeeBike, Via Fortis, Saporissimo, Uni Presse, Le Petit Dakarois, Racines d'Étoiles, Écaille Paris, Junny, Mes Jambes, AdIntime, etc.

Agencies: Yumens, Better Stronger, Digitalised, Zooka, Pure Illusion, My Connecting, Blix, Common Ideas.

Any questions? Contact me!

Looking forward to our conversation 🙂
E-commerce
Retail (Small Business)
Consulting and Audits
Digital Business Models
Digital and IT Services

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Digitalised
    E-commerce CRO Consultant
    E-COMMERCE
    April 2025 - May 2025 (1 month)
    Paris, France
    Performed anE-commerce CRO Auditfor the agency DIGITALISED.

    The audit was conducted in English and included several parts:

    - Quantitative data analysis
    - Qualitative data analysis
    - Competitive analysis
    - E-commerce site content analysis
    - UX analysis of the purchase journey (homepage, category page, product page, cart, checkout)
    - A/B testing suggestions
    - Task prioritization
    E-commerce CRO Audit CRO consultant E-commerce Strategy UX Audit CRO
  • Planète Croisière
    E-commerce CRO Consultant
    E-COMMERCE
    October 2024 - October 2024 (1 month)
    Planète Croisière is a French player in online cruise sales 🛳

    Their problem:

    A drop in their conversion rate and therefore their revenue following a graphic redesign.

    My service:

    Performed CRO & UX Audit of the e-commerce site's purchase funnel. The objective was to analyze the quality of the customer journey on the site, identify areas for improvement, e-commerce features to add, and bugs to fix. Numerous examples and mock-ups were included in the CRO audit for Planète Croisière. Tasks to be performed were prioritized at the conclusion of the CRO audit.

    👉 https://www.planete-croisiere.com
    Conversion Rate Optimization Conversion Rate Optimization Conversion Rate Conversion Rate Optimization (CRO) E-commerce E-commerce Strategy ecommerce site Conversion Funnel customer journey UX Audit User Experience Design E-commerce Store
  • Better & Stronger
    CRO Expert
    E-COMMERCE
    October 2024 - October 2024
    The agency Better & Stronger contacted me for a CRO project. I worked as a white-label provider for one of their luxury clients.

    My goal was to identify why the e-commerce site's conversion rate was low.

    To do this, I conducted an e-commerce CRO audit including:

    ➜ Data analysis (GA4)
    ➜ UX analysis of the purchase funnel (from homepage to checkout)
    ➜ Wireframes of the main pages

    The CRO audit was conducted in English.
    Conversion Rate Optimization (CRO) Conversion Rate Optimization Conversion Rate Conversion Rate Optimization Conversion Optimization UX Audit Web analytics Wireframing Wireframes E-commerce Store E-commerce Strategy ecommerce site Sales Funnel Conversion Funnel
Check out Paul's experience

Reviews

5.0

Out of 4 ratings

M

Marion

Better and Stronger

Reviewed on 9/12/2024

We hired Paul for a website audit project for one of our clients. His CRO analysis report was very comprehensive, the client was satisfied and very knowledgeable about the core business. He was very responsive in implementing changes based on feedback. He also adapted to our graphic charter to work in white label. Paul may still be a bit junior in his communication, but the fundamentals are very good and the exchanges were very pleasant. I recommend hiring Paul for CRO audits and we will use his services again for similar projects :) Thank you,
M

Marion

Better and Stronger

Reviewed on 9/11/2024

We hired Paul for a website audit project for one of our clients. His CRO analysis report was very comprehensive, the client was satisfied and very knowledgeable about the core business. He was very responsive in implementing changes based on feedback. He also adapted to our graphic charter to work in white label. Paul may still be a bit junior in his communication, but the fundamentals are very good and the exchanges were very pleasant. I recommend hiring Paul for CRO audits and we will use his services again for similar projects :) Thank you,
Show all 4 reviews

Recommendations

Amaury BerthetAB
SO
IM
+1
Amaury Berthet and 15 other people have recommended Paul

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Education

  • Professional Bachelor's Degree MASERTIC
    IUT La Rochelle
    2016
  • MASTER Expert in Digital Strategies
    École Supérieure du Digital - Lyon
    2018
Check out Paul's education

Certifications

  • Google Analytics
    Google
    2019
  • Hubspot Inbound Marketing
    Hubspot
    2019
    Conversion Rate Optimization Webmarketing Strategy CRO Inbound marketing E-commerce SEO Conversion Funnel Sales Funnel

Skill set

E-commerce Audit
E-commerce Strategy
ecommerce
e-commerce site
Prestashop
WooCommerce
Conversion Funnel
Conversion Rate
online sales
On-Page Optimization
ecommerce Project
ecommerce Traffic Acquisition
ecommerce SEO
Conversion
Conversion Rate Optimization
E-commerce CMS
E-commerce Store
ecommerce Consulting
e-commerce site redesign
Sales Funnel
Hotjar
AB Tasty
AB test
Clarity
Content Square
Kameleoon
A/B Testing
KPIs and Metric Definition and Monitoring
E-commerce Project Management
Shopify
Landing pages
Web analytics
User Testing
Conversion Rate Optimization (CRO)
ecommerce site
customer journey
UX Audit
User Experience Design
Conversion Optimization
Wireframing
Wireframes
figma mockup
ecommerce consultant
CRO consultant
Conversion Optimization
Audit
SEO
SEO Audit
ecommerce audit
Webmarketing Strategy
Traffic Acquisition
Landing page
graphic redesign
Influencer Marketing
Email marketing
SEA
UX Design
SEO Writing
SEO Netlinking
SEO Optimization
Amazon
Shopify Expert
Marketplace
Google Ads
Amazon Web Services
Web Project Management
Webmarketing
Sales Tunnel

Categories