Paul B.

Connecting apps via Zapier, formalizing workflows, tooling advice.

Facing a traffic drop from search engines, the client asked me to perform a complete audit of their website.

The audit revealed many sensitive points to improve on the client's site. All pages suffered from slow loading times and a lack of H1 tags. A large number of pages had a title tag that could be significantly improved and sometimes content that was too short. These are the main criteria to improve quickly to rank higher on Google.

Furthermore, the On-page audit revealed many areas for improvement to reduce the bounce rate and keep users on the site, key factors for Google in terms of the quality of content offered.

I was then asked to resolve the problems identified by the audit, which involved the following optimizations:

Technical Optimization:

- Page loading speed

- Mobile display

- Presence of redirection problems

- Indexation quality: Robots.txt, Sitemap, Number of indexed pages, Number of indexable pages

- Presence of duplicate content (Meta description and at the page level)

- Presence of 404 errors, if any, with incoming links.

- Site architecture quality: page depth

- Internal linking quality and optimization of internal link anchors.

On-Page Optimization:

- Keyword at the beginning of the title, in the meta-description, in the first sentences of the article, ALT attribute of images containing the keyword, presence of the keyword in the last sentence of the article.

- Presence of internal links from the first lines of the article (to reduce bounce rate and increase average visit duration)

- Presence of external links to authority sites related to the client's site

- Presence of images or videos

- Presence of an H1 title and presence of the main keyword in the H1 title

- Presence of Social Media sharing buttons on each page, clearly visible

- Content as long as possible (+1500 words/article)

- Presence of keyword synonyms (LSI) in the article

- Engaging first paragraph to increase average session duration, avoid a large image at the beginning of the article, opting for a smaller image on the right, accompanied by text on the left, to encourage the user to read the article's introduction and thus stay on the site.

- Optimized article titles to increase Click-Through-Rate CTR, a signal used by Google to rank sites. Article titles neither too short nor too long.

Co-founder of Ma Flemme Adorée, a sports startup offering women the opportunity to share a fitness coach / sports coach.

- Website development

- SEO for competitive keywords (ranked #1 for the keyword "sport pour femme")

- Growth Hacking:

- Website scraping

- Emailing

- Automation using the Selenium framework

- Implementation of a content marketing strategy with a blog and research of relevant keywords with good search volume

- Implementation of an affiliate system

- Implementation of a viral marketing system (auto-referral)