Freelancer profile translated to English.
Back to original languageAbout Paul Maxime
I design and develop high-performance websites, custom platforms, and automated workflows with n8n and Make to help businesses save time, increase productivity, and improve their customer experience. I manage projects from start to finish: creation of showcase or dynamic websites, CMS integration (WordPress), frontend & backend development, automation of marketing, sales, and operational processes, and connection to business tools (CRM, payment, email). My approach combines technical expertise with a business focus to generate concrete and measurable results.
French
Native or bilingual
English
Basic
Can work on-site
Cotonou (up to 50km)
Experience
- LANNKINR&DJanuary 2025 - Today (1 year and 7 months)Cotonou, BeninI am Paul Maxime Dossou, a Fullstack Web Developer & Digital Marketing Expert with a strong focus on creating high-performance digital solutions and strategic innovation. Passionate about developing intuitive and effective digital products, I combine my technical skills with a growth-oriented vision to help businesses achieve their goals.In my R&D role, I:• Design, develop, and optimize fullstack web applications using modern technologies (Laravel, Next.js, etc.).• Deploy multi-channel digital marketing strategies (SEO, acquisition, automation) to improve brand visibility and engagement.• Am responsible for researching and developing new features, always focusing on user experience and performance.• Collaborate with teams to transform ideas into concrete products while adhering to deadlines and quality standards.I am motivated by technical challenges and tangible business impact, whether for startups or large-scale projects, and I rely on an analytical and creative approach to achieve measurable results.
- Callconnect SARLMarketing ManagerJanuary 2025 - Today (1 year and 7 months)Cotonou, LI, BeninGrowth, performance, and acquisition-oriented Marketing Manager, I assist companies in structuring and executing effective marketing strategies, both in digital and traditional marketing.In my role, I am responsible for:• Defining and managing the overall marketing strategy aligned with the company's business objectives.• Designing and executing acquisition campaigns (SEO, social media, online advertising, conversion funnels).• Implementing positioning and differentiation strategies in competitive markets.• Analyzing performance (KPIs, ROI, CAC, conversion rates) and continuously optimizing marketing actions.• Overseeing content creation (branding, sales messages, sales materials).• Coordinating online and offline marketing actions to maximize visibility and sales.• Supporting the launch of new products and services, from market research to market launch.My approach is data-driven, pragmatic, and results-oriented. I work with both startups and SMEs to generate visibility, qualified leads, and sustainable growth.
- Lannkin - Lan&Kin Associate'sFullstack DeveloperJanuary 2025 - Today (1 year and 7 months)Cotonou, LI, BeninFullstack Developer specializing in the design and development of robust, secure, and scalable web applications, I assist companies in transforming their ideas into high-performance digital solutions.I am involved in the entire development cycle:• Analysis of functional and technical requirements.• Design of modern application architectures.• Backend development (API, business logic, security, databases).• Frontend development focused on performance and user experience.• Integration of third-party solutions (payment, analytics, marketing tools, external APIs).• Optimization of code performance, security, and maintainability.• Deployment, maintenance, and continuous improvement of applications.I primarily work with modern technologies such as Laravel, PHP, JavaScript, Vue.js, Livewire, WordPress, and tools adapted to business needs (SaaS, e-commerce platforms, custom applications).My approach is product and results-oriented: I develop solutions that are not only functional but also address real business challenges (conversion, automation, scalability).
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Education
- Digital ManagerUniversity of Abomey-Calavi2022Responsable Digital
- Fullstack DeveloperCEFP le savoir faire2020Développement Web Fullstack (Laravel, PHP, JavaScript, Vue.js) – Formation pratique pour créer des applications web robustes et évolutives.